A Smart Bear: Startups and Marketing for Geeks

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How to find that first big customer

A Smart Bear: Startups and Marketing for Geeks

make for not putting customer development before writing code. Sign up for AppSumo 's daily deals specifically for web geeks & entrepreneurs. Don’t tell me “they need to see a working product before they’ll have a chat” or any other typical, lame excuse engineers (including me!)

Customer 231
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When do I *stop* doing customer interviews and start writing code?

A Smart Bear: Startups and Marketing for Geeks

Here are the details of both of those customer development experiences. Recently at WP Engine I did some brand new customer development for a new project that we think will revolutionize WordPress blog management. Sign up for AppSumo 's daily deals specifically for web geeks & entrepreneurs.

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Episode 3: Smart Bear Live!

A Smart Bear: Startups and Marketing for Geeks

” Introduced a few months ago as an Austin event, I’m now doing this live audio advice column to the web, taking phone calls from startups around the country. So that means stuff like thinking about what a business model might be, it does mean customer development. So I have a question for you, Jason. Jason: Right.

Cofounder 208
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Better for whom?

A Smart Bear: Startups and Marketing for Geeks

PM tools were built in the installed- or web-based-eras. Or if you’re still in the ideation stage, it gives you the basis for customer development, both in finding potential customers to call and in what you’re verifying when you get them on the phone. My PM tool was built from the start for the iPad only.

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Reframing the problems with “Freemium” by charging the marketing department

A Smart Bear: Startups and Marketing for Geeks

Freemium is not customer development Just imagine how much you’ll learn once you have 1,000 real, active users of the system: Everything from behavioral statistics (which features are actually used?) Foibles of Freemium Let’s dispose of some misconceptions about what Freemium actually does for you and how much it costs.

Marketing 318
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The “Convergent” theory of finding truth in darkness

A Smart Bear: Startups and Marketing for Geeks

The key thing to notice is that during my customer development, everyone said “That’s a great idea, you should do it!” Sign up for AppSumo 's daily deals specifically for web geeks & entrepreneurs. Truth in startups emerges or crumbles in the same way. ” Everyone. How do you answer those questions?

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Episode 3b: Smart Bear Live!

A Smart Bear: Startups and Marketing for Geeks

Because then you’d miss out on: Whether it’s better experience to build a complete, tiny startup or to do more in-depth customer development for a meatier problem. Sign up for AppSumo 's daily deals specifically for web geeks & entrepreneurs. Especially if you don’t normally listen to podcasts?

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