article thumbnail

8 Ways To Ensure Customer Interactions Are Memorable

Startup Professionals Musings

Yet, as a business consultant, I often find minimal focus on improving employee engagement and assessing their customer-facing performance. For example, I commonly see metrics to keep track of revenue per employee, overtime, and absenteeism, but I don’t often see measures of overall customer satisfaction with individual employees.

Customer 369
article thumbnail

7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

11 Tips For Increasing Customer Engagement

The Startup Magazine

Customer engagement strategies encourage businesses to provide a positive experience that will encourage buyers to return by focusing on how you interact with your customers online and offline. Building an effective customer engagement strategy can create a substantial impact on your business.

Customer 118
article thumbnail

6 Ways To Make Customers Remember You As Exceptional

Startup Professionals Musings

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Customer personalities define customer experience, and sets what they love, and what they hate. There is no one set of exceptional experiences that will work for all customers.

Customer 395
article thumbnail

6 Key Principles For Inducing Customers To Buy Today

Startup Professionals Musings

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. High-technology product startups, without customers, don’t make a business. Solis outlines the heuristics of social psychology that are key to building positive customer experiences today.

Customer 306
article thumbnail

5 Keys to Ensuring Credibility, Trust, and Customers

Startup Professionals Musings

As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. I summarize the key elements of the transformation as follows: Customers are seeking control in a run-away world.

Customer 433
article thumbnail

Metrics to Monitor in Customer Journey Analysis

The Startup Magazine

In the modern business landscape, understanding the customer’s journey through various touchpoints of your business is crucial for enhancing their experience and, consequently, your success. Metrics play a significant role in customer journey analysis, providing quantifiable data that can be analyzed to glean valuable insights.

Metrics 124