Brandanew

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The Customer Centricity Debate: Who Is Your Real Customer?

Brandanew

Many of us tend to believe that our businesses or brands exist to meet the needs of customers that we serve. Customers are people who use or need your products/services. The customer centricity debate wants you to put them at the heart of your work. But it’s also hard to be a customer centric brand. It makes sense.

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Why You Need To Master Social Media For Customer Service

Brandanew

All the hard work in development and marketing can go down the drain if you do not keep your customers in good humor whenever they require any help. You almost need 24/7 availability to ensure that the customers are always taken care of. And that’s where using social media for customer care comes in handy!

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Your Customers Don’t Need Better Products. They Need Better Stories!

Brandanew

Your Customers Don’t Need Better Products. Now competitors thought that people bought phones for functionality, brand and the latest ‘tech’ This clearly put a large group of customers who were more interested in design and working (or a way of life, as Jobs put it) outside their radar. They Need Better Stories!

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6 Marketing Tips that Can Make Lead Generation Easy

Brandanew

Make sure you have multiple opt-in offers because the visitor or customer will most likely choose one of these offers. Stay smart and A/B test performances to arrive at the best solution for your customers. Don’t make generic ads and offers because customers won’t appreciate that. Write better ads and better offers.

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5 Terrible Social Media Fails in 2016 That You Must Avoid

Brandanew

Automating customer service on Social media good or bad? ASOS, the online fashion retailer, was questioned by annoyed customers when its responses were perceived to be coming from automated robots. It went overboard with repetitive responses under different customer representative names.

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How to Effectively Use WordPress as Your CMS

Brandanew

There are plenty of reasons it is used as a content management system for websites, such as full control, good user interface, customer support, and a wide range of themes. In order to make this difference invisible to users, there are two customized plug-ins that are essential, Exec-PHP and Deactivate Visual Editor.

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How Restaurants Are Using Social Media Effectively (And What You Can Learn)

Brandanew

However, due to very nature of their business, the social strategies across industries need to be customized. Using mobile location based services, customers who have opted for it, get messages of new offers and promotions going on in nearby businesses. When all businesses are using social media , why should restaurants be left behind?