Gust

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Build a MVP and Validate Your Plan with Customers

Gust

The post Build a MVP and Validate Your Plan with Customers appeared first on Gust. Originally developed by Steve Blank and brought to popular attention by Eric Ries in his bestselling book and subsequent series, the core philosophy boils down to a loop that cycles through three steps: Build.

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Customer Engagement Is Key To Branding Yourself

Gust

The days are gone when a techie or a genius could build things in his garage and customers would find and buy the product, based purely on the “wow factor” of the technology. Thus customers and partners rely more and more on personal engagement with people. New technologies are everywhere today. Make it an enjoyable experience.

Customer 166
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4 Startup Tenets for Extreme Focus on Customers

Gust

Most then add customer service at the rollout, but very few really understand what it means to be truly customer centric, and even fewer really achieve it. Customer centricity is far more than providing excellent customer service, although that’s a step in the right direction. Focus on individual customer value.

Customer 166
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A Valid Business Model Requires Real Customer Sales

Gust

Of course, one sale isn’t really enough, so you need to get the first customer to recommend you to a second, and make sure the rate of sales ramps up quickly enough to keep the business alive and growing. Customers don’t buy the impossible dream. A product, without customer support, is not ready for sale. That should be you.

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Market Opportunity From Customer Hostility, Exhibit 802.11: Airline WiFi

Gust

One class of clear business opportunity, which wouldn’t exist in an ideal world, is created by the service that seemingly makes it as difficult as possible for potential paying customers to make it take their money. When it comes to inefficient outcomes and customer dissatisfaction, it’s hard to beat the U.S. Hallelujah!

Customer 143
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The Planned Iteration Startup Launch Minimizes Risk

Gust

Your strategy today should be to define and excellently prepare the absolute minimum product that will excite a selected small segment of your intended customers, and roll it out to them – as a Beta, early promotion, or even a give-away. Find customers, partners and channels early. Get out there personally and find that first customer.

Agile 163
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10 C-Level Positions That Are Red Flags For Funding

Gust

This person may be an extraordinary communicator, who rallies employees, customers, and colleagues around the vivid future he sees. What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers.

CTO Hire 171