ConversionXL

JULY 21, 2022

Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. Omnichannel aligns branding, messaging , and customer service across every channel.

Customer 118

Customer Marketing Channel Audience 118

Steve Blank

MAY 11, 2009

And I got to experience a type of customer buying behavior I had never seen before – the Novelty Effect. But the team believed adding video as an integral part of an operating system and user experience (where there had only been text and still images) would be transformative. The software was idiot proof.

Video 164

Video Silicon Valley RSS California 164

ConversionXL

NOVEMBER 10, 2021

To steal customers away from competitors without throwing endless amounts of money at major advertising platforms, work smarter, not harder. Detail the customer demographics that purchase certain products or services. For example, in the awareness stage use how-to guides, whitepapers, explainer videos, etc. User privacy.

Advertising 131

Advertising Cost Customer PR 131

Steve Blank

FEBRUARY 13, 2024

The moment I saw the product I knew every one of my professional graphics customers (ad agencies, freelancers, photo studios, etc.) But every graphics professional did own a CDROM drive but most didn’t own a high-resolution film scanner – and PhotoCD would have been perfect for them – and the perfect launch customer.

Search 256

Search Marketing Forecast Burn Rate 256

Steve Blank

JUNE 12, 2020

Unlike traditional demo days or Shark Tanks which are, “here’s how smart I am, please give me money,” a Lessons Learned presentation tells the teams’ stories of a 10-week journey of hard-won learning and discovery. If you can’t see the four videos of General Mattis click here for the entire talk. What a year.

Oakland 301

Oakland Asia Lean Video 301

Austin Startup

APRIL 15, 2017

I’ve run more than 100 demo days and have learned the hard way what to do and what not to do. If you want to include a video, provide the video as a .mp4 mov file separate from the PDF with a placeholder slide where the video should go. We will insert the video manually and set it to autoplay as soon as the slide loads.

Elevator Pitch 48

Elevator Pitch Video Audience Software Review 48

YoungUpstarts

JANUARY 16, 2020

Customization. One of the standout features on offer with the all-new Kajabi Pages is that it comes with even more customization options. Its new options let you customize each element far more than what was possible previously. Video modals. Customized video players. Show overlay on hover. Code blocks.

Technical Review 147

Technical Review Software Review Lead Generation Caching 147

ConversionXL

MARCH 28, 2014

You’ve likely already heard that explainer videos can boost conversions anywhere between ten and ten bazillion percent. With over 100 years of movie & video history embedded in our collective subconscious, your customer’s expectations are really high. What Is An Explainer Video? A Tutorial. image source.

Video 122

Video Software Review Cofounder Metrics 122

Startup Professionals Musings

SEPTEMBER 24, 2014

Also suggesting that they check out your website or video and tell you what they think will not likely peak their curiosity. If you haven’t yet finalized the business model, cost projections, and customer segments, you aren’t ready for investors. Let me show you a demo rather than a business plan.”

Technical Review 299

Technical Review Entrepreneur Business Plan Angel Investor 299

ConversionXL

APRIL 14, 2021

In today’s article, we’ll focus on one specific type of prospecting message and its uses—video. Outbound prospecting is any kind of approach to sales when you reach out to the customer. Why video prospecting? So, why are we focusing specifically on video? Getting started with video prospecting. Don’t skip ahead.

Video 141

Video Audience Metrics Analytics 141

VC Cafe

JANUARY 27, 2021

Now synonymous with video-conferencing, the company-name-turned-verb stock peaked in October 2020, a market interpretation of how the Zoom Boom has defined the daily lives of many millions throughout the COVID-19 outbreak. It managed to overcome security and privacy controversies and maintain a stronghold in video-call land.

Vertical 148

Vertical Video Technical Review Europe 148

ConversionXL

SEPTEMBER 9, 2021

By turning those fans into customers, you can create long-term advocates that spend more money and recommend you to others. Edelman’s Trust Barometer study shows that trust is second only to price in becoming a loyal customer. Because of this, it spans two objectives: Turning customers into advocates Improving customer retention.

Social Media 142

Social Media Media Developer Marketing 142

ConversionXL

AUGUST 18, 2021

A product demo is a critical tool in the sales process. In this article, you’ll learn what makes a compelling demo. In this article, you’ll learn what makes a compelling demo. We’ll look at the important principles and break down how successful companies use demos to engage prospects. Done right, it’s a deal maker.

Product 122

Product Analytics Part-Time VPE Video 122

Startup Professionals Musings

MARCH 5, 2018

Also suggesting that they check out your website or video and tell you what they think will not likely peak their curiosity. If you haven’t yet finalized the business model, cost projections, and customer segments, you aren’t ready for investors. Let me show you a demo rather than a business plan.”

Technical Review 157

Technical Review Angel Investor Business Plan Social Media 157

Up and Running

SEPTEMBER 14, 2021

Sales is all about how to get more customers, and relationship funnels prioritize establishing a genuine connection with your customers. To boost customer engagement and prepare them so that they can be presented with your offer, which will be the ideal answer to their problem at the ideal time. Build and define relationships.

Sales 152

Sales Audience Social Media Email 152

Duct Tape Marketing

DECEMBER 31, 2019

How Mobile Has Impacted the Customer Journey written by John Jantsch read more at Duct Tape Marketing. The customer journey is influenced by many outside factors. As the use of mobile devices has taken off over the past decade, it’s changed the way that businesses market themselves and how customers interact with businesses.

Mobile 75

Mobile Customer Social Media Technical Review 75

Duct Tape Marketing

JANUARY 17, 2014

Why Video Marketing is Underrated (and How to Use it to Your Advantage) written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Today is guest post day here at Duct Tape Marketing and today’s guest is David Preston – Enjoy! But video brings it to life. photo credit: Andrew* via photopin cc.

Video 75

Video Marketing Harvest Bandwidth 75

Duct Tape Marketing

SEPTEMBER 26, 2017

The Ins and Outs of Getting The Most Out of Video written by John Jantsch read more at Duct Tape Marketing. If you’re looking for advice on how to shoot or edit video, this is not the post for you (well, it could be, but not for that reason). Video can be a great tool for this. Video is: Portable (thank you technology).

Video 52

Video Audience Social Media Audio 52

Version One Ventures

MARCH 3, 2021

It’s a way to increase your visibility with prospective investors, talent and customers. Assets: high resolution logos, headshots, demo videos, etc. Quotes from your investors, customers, etc. A well-timed funding announcement is your introduction to the world. A clear embargo date and time (see #3). Pick your timing.

Social Media 147

Social Media Technical Review Term Sheet PR 147

Board Effect

OCTOBER 9, 2023

Customizable reporting: Gather information and reports related to security planning to create customized informative reports. To learn more about how a BoardEffect board management system can serve your nonprofit healthcare organization and support your cybersecurity best practices, request a demo today.

Software Review 97

Software Review Technical Review Security Reputation 97

Duct Tape Marketing

MAY 30, 2014

7 Ways Entrepreneurs Can Use Video To Grow Their New Business written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Properly designed and produced videos are an amazing way to build strength behind any marketing campaign. Viral Video Marketing. Use Your Videos to Introduce Yourself.

Video 77

Video Widget Software Review Entrepreneur 77

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

It’s often said that you shouldn’t talk about price during customer development interviews. This is often B2C because the value is in quantity of customers, and there’s 100x more consumers than businesses. $1/mo They’ll have complex buying processes around annual budgets, approvals, ROIs, demos.

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

Feld Thoughts

SEPTEMBER 25, 2013

I get demos every day. I don’t want to hear a description of what you do – I want to see a demo. The following video is John showing off and explaining the core G-Speak technology. The short five minute “overview video” follows. The post Getting Your Demos Right appeared first on Feld Thoughts.

Mezzanine 147

Mezzanine Sales Video Leadership 147

The Startup Magazine

NOVEMBER 8, 2018

The program will accept entries in four categories: Build an Exceptional Customer Journey : Solutions that make it easy for customers to access and purchase Volvo Group vehicles, parts and service, and financial services as part of our total offer. Check out the overview video… VFS iLabX 2018 from L Marks on Vimeo.

North Carolina 108

North Carolina Startup Technical Review Programming 108

The Startup Magazine

JANUARY 22, 2020

Video has always been a powerful marketing tool, but more so in this contemporary digital age where netizens worldwide simply seem to love videos. Video marketing creates a high rate of viewer engagement. If you run a business, then perhaps you should consider including the use of videos in your growth expansion strategies.

Video 100

Video Social Media Viral Media 100

ConversionXL

MARCH 5, 2019

If you want to send relevant emails—to sell water—you need to create an Ideal Customer Profile (ICP). Base your ICP on hard data— surveys or interviews with your existing customers or target audience. Knowing what your ideal customers look like is great, but now you need to find them. It’s the same for your emails. Recipients.

Email 130

Email Campaign Reputation San Diego 130

Startup Professionals Musings

NOVEMBER 8, 2015

Also suggesting that they check out your website or video and tell you what they think will not likely peak their curiosity. If you haven’t yet finalized the business model, cost projections, and customer segments, you aren’t ready for investors. Let me show you a demo rather than a business plan.”

Technical Review 120

Technical Review Angel Investor Business Plan Social Media 120

YoungUpstarts

JUNE 11, 2017

Whether you’re a startup looking at taking those first steps into the business world or an established company wanting to expand your customer base, marketing your business is an important step in getting your brand in front of the right people. Get social with customers and clients. Then we come to good old-fashioned networking.

Database 164

Database Software Review Dividend Social Media 164

Startup Professionals Musings

MAY 15, 2020

For example, I usually hear about an aggressive marketing budget, with a plan to penetrate a few big retail chains, and some videos to catch your attention on YouTube. What I want to hear is an innovative marketing and growth strategy that will set you apart in the minds of investors, as well as customers.

Marketing 425

Marketing Angel Investor China New York 425

ConversionXL

JANUARY 18, 2022

Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. One neglected its positioning by failing to target the biggest pain point, and the other failed to build a brand that its customers could trust above the other major players. Image Source.

Marketing 110

Marketing Product Audience Equity 110

Professor VC

SEPTEMBER 16, 2010

Are DEMOs days numbered? Has DEMO lost its luster and relevance in 2010? DEMO has always been one of my favorite tech conferences. You can always check out the current and prior product demos at the DEMO site. It was the 15th anniversary and they made a big deal branding the event as Demo@15.

Technical Review 38

Technical Review San Jose Angel Investor Silicon Valley 38

ConversionXL

JUNE 16, 2022

They map out a repeatable process to avoid chaos and confusion in your team and with customers. This consistency creates familiarity, breeding trust that turns prospects into customers and customers into advocates. So, how can marketers align every department for a consistent customer experience? Positioning.

Campaign 149

Campaign CTO Marketing Social Media 149

A Smart Bear: Startups and Marketing for Geeks

MAY 3, 2010

Putting customers first. Legendary customer support. When a company claims to "put customers first" but then uses "Level 1 support" as a shield to prevent customers from intruding on profits, we realize talk is cheap. Instead of "disruptive" say "72% of our customers say they'll never go back to a normal email client.".

Software Review 279

Software Review Technical Review Security Advertising 279

NZ Entrepreneur

NOVEMBER 26, 2020

Which channels give the highest conversion rates for meetings/demos – both online and/or in-person? Measure the number of: Demos. Or does your most successful channel for in-person meetings also deliver the highest number of demos or Zoom meetings? Think about newer channels such as text and video. Across your channels.

Sales 55

Sales Sales Cycle Channel Forecast 55

ConversionXL

MAY 19, 2020

If, instead, you’re focused on increasing total leads, marketing qualified leads (MQLs), or sales qualified leads (SQLs) , your efforts should support the Evaluation stage, with content types such as: Gated case studies; Gated whitepapers; Gated lead magnets; Content upgrades; Webinars; Explainer videos. Awareness. Image source ).

Differentiation 129

Differentiation Sales Email Metrics 129

ConversionXL

NOVEMBER 27, 2018

I’m offered a brief onboarding video. For Basecamp—and other SaaS companies offering free trials—getting a customer to start using their trial is a priority. Why not add a real image or brief video? Share videos to show users how to avoid common mistakes—and frustration. Make it feel human. Image source ).

Technical Review 133

Technical Review eCommerce Email Software Review 133

YoungUpstarts

AUGUST 7, 2018

Everyone is going crazy for video nowadays, and with good reason. A good video strategy will employ multiple types of video that guide people through the Buyer’s Journey from Awareness to Decision. Let’s have a look at how you can nurture leads along the buyer’s journey path with video marketing. Educational Videos.

Video 100

Video Social Media Warrant Audience 100