A Smart Bear: Startups and Marketing for Geeks
FEBRUARY 14, 2012
Freshman Salesman writes: I’ve read somewhere in your blog about how you had a very large organisation as the first customer for your software. I’m putting myself in the same boat now with the solution I’m developing so could you tell me: 1. How did you reach out to your first customer? I think you meant this
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 4, 2019
No brand, no features, no customers, no money, no distribution, no search engine rankings, no efficient advertising, no incredible executive team, no NPS, no strategy. For more than ten years — an eon in tech-time — Heroku has been the dominate way that Rails developers launch public applications. You need to solve almost none of them.
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A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 29, 2014
The first 90 percent of the code accounts for the first 10 percent of the development time. The remaining 10 percent of the code accounts for the other 90 percent of the development time. — If you’ve gotten 100 customers you can probably get another 100 in a similar way. Tom Cargill, Bell Labs. Will you ever get 2000?
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 10, 2012
” And customers demanded it — some even required that we produce an ROI spreadsheet. Code Collaborator is tool which helps software developers review each other’s work, just like an editor of a book. At a fully-loaded developer cost of $150/hr, that’s $3,000/mo. And we did.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 11, 2010
Great," I always exclaim, sharing the thrill of modern software development, "so how will people find out about this brilliant website?". We're going to use an affiliate program so our customers sell it for us.". Eventually I developed stories like the following, each tuned to a certain category of listener. Frightening honesty.
A Smart Bear: Startups and Marketing for Geeks
JUNE 12, 2012
Here are the details of both of those customer development experiences. Recently at WP Engine I did some brand new customer development for a new project that we think will revolutionize WordPress blog management. Way #2: Get ten paying customers. But there’s no one “number.”
A Smart Bear: Startups and Marketing for Geeks
JANUARY 10, 2011
Photoshop was originally targeted at serious photographers — not people with point-and-click cameras and shake-to-develop film but the people with buckets of chemicals and blacked-out windows. They’re either developing their own film or they’re serial killers. Hey, at least she’s focussed !)
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