Both Sides of the Table

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How to Know When to Sell vs. When to Market to Customers

Both Sides of the Table

We developed this at our first company and called it PUCCKA – the overall methodology is described here. You know exactly when you want to sell to this customer and presumably it’s this quarter! Which customers to target: Elephants, Deer or Rabbits ? And failure to show customer adoption is the death of startup companies.

Customer 324
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5 Tips to Becoming a More Customer Centric Organization

Both Sides of the Table

As organizations we have become more open and I believe this is great for businesses and their customers. We spent time out in the marketplace talking with customers, looking at their solutions, comparing ourselves with our competition and then squirreling ourselves away in our offices designing our next set of features.

Customer 280
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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

He is very hands-on and helpful – especially for any company looking into customer acquisition. Good listener, take in information, • Have pulse on what the market wants (hard to train that) cannot take this from customers only. Passion: Have to be able to motivate people, customers, team, yourself. we both love Jason).

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How to Acquire Customers by Marketing “Heroes”

Both Sides of the Table

Social proof is defined as “looking for others to guide our decisions&# and is also one of the most important techniques in acquiring customers in your company. You need to give them advance notice of your product development or better yet let them help influence your direction. Sure, they need a little social proof.

Customer 294
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What Does the Post Crash VC Market Look Like?

Both Sides of the Table

We could talk with customers, meet the entire management team, review financial plans, review customer purchasing cohorts, evaluate the competition, etc. Of course our execution against the strategy has had to change but the strategy has remained constant. In 2009 we could take a long time to review a deal.

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How MakeSpace Recently Closed $30 million in New Funding

Both Sides of the Table

In the early days this is expensive because the logistics & warehouses are amortized over a small customer base but with scale this infrastructure and the technology that drives it becomes a powerful moat and hard for new entrants to compete. years of software development.

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Why Entrepreneurs Should Be Respected More Than Loved

Both Sides of the Table

But if you level up , raise capital and grow customers, revenue and staff – life changes. They talk to customers, operations, sales, marketing and engineering to determine the company product roadmap. Your most talented developer quits because he thinks his boss is a fuckwit and he can’t work with her any more.

CTO Hire 385