How to Know When to Sell vs. When to Market to Customers
Both Sides of the Table
JULY 9, 2013
We developed this at our first company and called it PUCCKA – the overall methodology is described here. You know exactly when you want to sell to this customer and presumably it’s this quarter! Which customers to target: Elephants, Deer or Rabbits ? And failure to show customer adoption is the death of startup companies.
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