A Smart Bear: Startups and Marketing for Geeks
JUNE 12, 2012
Here are the details of both of those customer development experiences. Recently at WP Engine I did some brand new customer development for a new project that we think will revolutionize WordPress blog management. Way #2: Get ten paying customers. But there’s no one “number.” Way #1: Go until boredom.
A Smart Bear: Startups and Marketing for Geeks
MAY 1, 2012
Company A has 1,000 customers each paying $10/mo. Company B has 10 customers each paying $1,000/mo. B can extract more money from the limited pool of customers, so that’s better. If you’ve already found 1,000 customers, there’s 10,000, and likely 100,000. Which is better? Oops, bad question.
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A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 14, 2011
Those higher costs make learning to write ads, manage campaigns, A/B test, and design landing pages a very expensive activity for an early stage, bootstrapping startup. Those ads must be perfectly tuned and targeted text missiles that leave potential customers with a thunderstruck need to open their wallets. Yes and no.
A Smart Bear: Startups and Marketing for Geeks
DECEMBER 16, 2014
” It doesn’t matter whether we’re talking about valuations , growth rates , retention rates , NPS scores, early-stage uncertainty , ratio of revenue to employee, CAC , cash-burn, LTV , gross margin, or selling your company. ” If you can answer in the affirmative to all that, you have your answer.
A Smart Bear: Startups and Marketing for Geeks
JUNE 4, 2013
It defines “progress” even in the ineffable mode that progress is achieved in the messiness that is early-stage startups, where it’s nigh-impossible to separate the paths of success and failure. OK, except how is that even “your company” anymore? But I worry that the pendulum can swing too far.
A Smart Bear: Startups and Marketing for Geeks
SEPTEMBER 4, 2012
So Leon and I have met numerous times, about marketing strategy and the music one is that developed after Chicago became a customer. He’s a conduit to it and first of all he’s a perfect customer for this. And that’s really important for an early stage start-up to be able to move as fast as possible etc.,
A Smart Bear: Startups and Marketing for Geeks
AUGUST 8, 2012
This is a long episode (1:20), but it’s a conversation that will resonate with a lot of early-stage startup founders. Maybe you didn’t think it was worth it to spend $5,000 or more on a custom website, something along those lines. With a customer-facing front end as well so it also manages your front-end website?
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