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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. What makes customer acquisition different from marketing?

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Eight Reasons Why Your Subscription Model Customers May Be Jumping Ship

YoungUpstarts

by Robbie Kellman Baxter, author of “ The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue “ Everyone knows that retention is crucial for subscription-based companies. I get calls all the time from clients struggling to retain new customers.

Customer 173
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Spotlight on Engineering Team Building: Lessons learned from Algolia

Cracking the Code

Recruiting and retaining top talent is even more challenging for software engineers. To get an insight into how successful start-ups approach team building, we spoke to Sylvain Utard, employee number 1 and VP of Engineering at Algolia, an Accel portfolio company. Retention is a big challenge for every growth company.

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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience. Use referral programs to attract new customers and reward your current ones 7. Both are critical.

eCommerce 129
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7 Customer Service Trends To Watch And Leverage In 2012

YoungUpstarts

by Richard Shapiro, founder and president of The Center For Client Retention ( www.tcfcr.com ). Providing exceptional customer service has long been seen as a competitive advantage. All of these changes actually underscore the importance of getting back to the basics of treating customers as individuals with unique needs.

Customer 154
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Are You Putting Your Rock Star Customers To Work?

YoungUpstarts

by Bill Lee, author of “ The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset “. No one can truly understand your customers or genuinely share their interests unless she is a customer herself. Your most powerful growth engine is your existing customer. That’s right.

Customer 154
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Growth hacking is a practice that aims to acquire as many customers as possible while spending as little money as possible. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. What is growth hacking?

Retention 113