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Building A People-Centric Culture: From Employees To Contributors

Duct Tape Marketing

Kai has spent years guiding organizations throughout Europe. Kai brings a wealth of experience, guiding organizations throughout Europe. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today! His book Digital Human (2017) championed the concept of prioritizing humans in the digital transformation.

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The Future of Ad Tracking: Navigating the Google Analytics Landscape

Duct Tape Marketing

We also learned how privacy concerns and changing data retention practices have driven the need for this transition. And obviously the big tech companies are under pressure from Europe here, the European Union, but also on many other privacy fronts and they kind of needed to redesign how they're tracking data and how they hold onto the data.

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The Definitive Guide to Google Analytics 4

ConversionXL

Custom events. Aside from custom events, GA4 can log the majority of relevant events automatically without the need to configure them separately using the global site tag (gtag.js) or Google Tag Manager. With the introduction of GDPR laws in Europe and enhanced privacy online, it’s becoming more difficult to track users with cookies.

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Serial Entrepreneur: The founder of Limitless Academy opted to manage a 100% remote team

Transformify

Our guest today is Andrew Alexander who manages a remote team of employees on 3 continents (United States, South America, Europe). By having people from all different regions on our team, we can now resonate with our customers at a whole new level than if we were all serving them from one region alone. million readers.

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Airbnb S-1 (Part 1): So How Profitable Is This Thing Really?

View from Seed

But ops & customer support is another 17-20% of revenue and arguably you couldn’t run the business if you took that away. Sales and marketing has been 30%+ basically forever, though undoubtedly Airbnb has enough brand recognition and loyal customers that if you turned off marketing spend then revenue would drop but not to zero.

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Using Cohort Analysis for Conversion Optimization

ConversionXL

people born in Europe between 1918 and 1939; survivors of an aircrash; truck drivers who smoked between age 30 and 40).”. Customers acquired by direct mail. Total Customers. Average Revenue Per Customer. Are free trial users who submit support tickets more likely to convert to customers? You get the picture.

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A Step By Step Guide To Building Customer Journey Maps

ConversionXL

“How do you get your customers to do what you want them to do on your website?”. What they really should be asking is, “How do I help my customers achieve their goals on my website while still achieving mine?”. From Customer Personas to Customer Journey Maps. Just 6% say they have excellent knowledge of the customer.”.

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