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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). I paraphrase here the key challenges he identifies, adding my own insights: Marketing ROI requires cross-enterprise information. Are you making the proper investment, and is it paying off?

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How To Survive The Loss Of A Main Customer

YoungUpstarts

When it occurs, the consequences can be swift and devastating, wreaking potential havoc on a once steady stream of revenue. In the early stages, it isn’t uncommon for businesses to bank their earnings on a handful of customers (or sometimes, just one). Rarely does a customer call it quits without sending some warning signs.

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Revenue Recognition’s Effect On M&A

YoungUpstarts

There has been a lot of chatter regarding changes in revenue recognition criteria lately, but the effects it will have on the evaluation of companies planning an exit is just beginning to emerge. Specifically, the new standard will follow a five step model for revenue recognition: Identify the contract (the deal that has been reached).

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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. What makes customer acquisition different from marketing?

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Efficient Methods For Boosting Startup Revenue

YoungUpstarts

Though you may not have much to work with now, if your startup is to succeed, you must work consistently at finding and executing plans to increase your revenue. If you have a steady flow of customers but would like to take your business to the next level, it may require you to offer your target audience something new to get excited about.

Revenue 100
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From Subscribers to Revenue: A Tactical Guide To Mastering Newsletters

Duct Tape Marketing

Our deep dive into the world of email newsletters unveils tactical strategies for transforming subscribers into revenue-generating assets. Key Takeaways: Russell Henneberry provides the tactical strategies to transform subscribers into revenue. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!

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How to Turn First Time Customers Into Repeat Customers in 2021

Up and Running

Earning the first sale from a customer is always considered the hardest. In highly competitive retail industries where sales are rather quick and impulsive, many businesses struggle to gain traction with new customers. However, it’s not just about gaining new customers but continuing to retain them. Invest in real-time support.

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