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Common B2B Challenges and How To Solve Them

ConversionXL

Many customers think about the solution or service as a fancy add-on, but not as a part of operational processes. The next step in our research was talking to customers of our company Fullfunnel.io Our next step was defining an ideal customer profile and setting up clear qualification and disqualification criteria.

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The Creator Economy is rising, but challenges abound

VC Cafe

As described by Tim Ferriss in Tools of Titans , to be a successful creator you don’t need millions of dollars, customers, or fans. New media platforms are enabling a new creator type: Digitally Native Vertical Creators , Eric Feng. 1000 Superfans or 100 True fans? ” Eric Feng. ” Eric Feng. Take Twitch for example.

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Someone Stole My Startup Idea ā€“ Part 2: They Raised Money With My.

Steve Blank

Customer Development We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. He continued: ā€œIā€™d like to convince my boss so our company can be your first customer.ā€

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Finding New Customers In Untapped Places

Duct Tape Marketing

Finding New Customers In Untapped Places written by John Jantsch read more at Duct Tape Marketing. Pam is best known for her book Escape from Cubicle Nation, and she recently wrote a new book called ā€“ The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You ā€“ launching in November 2021. Like this show?

Customer 101
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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

IP address) can provide clues to search engines, as can search history, time of year, or time of day. Customers use search engines from initial consideration through the purchaseā€”and past it. Geography (i.e. For example, an ambiguous query like ā€œflowersā€ may return different results on February 14 compared to July 14. Image source ).

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Spectacles and $SNAPā€™s $20B Valuation

Austin Startup

Itā€™s seems very likely that the growth in time spent in app per user was driven not by the early majority, but by the late majority and laggards (see below chart below from the famous book Crossing the Chasm about how to think about which customers are adopting a given product). I think AR is that big, itā€™s huge.

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The Modern Approach To Account Based Marketing

ConversionXL

The book dedicates quite a few pages to the ‘customer-centric stackā€™ and argues that because youā€™re now able to know when someone is in the market for a solution like yours [via IP lookup or 1st or 3rd party intent data], you don’t need to “spam” them. In those days we just called it sales.

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