A Smart Bear: Startups and Marketing for Geeks
AUGUST 9, 2010
I say "get off your ass and produce hard evidence that customers are in your future light cone? ". You repeat these mantras at Lean Startup Meetings but you're not doing it.? Since I'm my own target customer, I already know what to build.". By definition, if you're a startup founder you're explicitly not your customer.
A Smart Bear: Startups and Marketing for Geeks
AUGUST 29, 2011
I know our industry , I know how our customers think, and in our industry …&#. So, next week you’re going to a convention where you’ll talk to dozens of new potential customers. What followed was well-reasoned and sensible. “Great! Do me a favor — humor me! This is wrong for a number of reasons.
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A Smart Bear: Startups and Marketing for Geeks
JUNE 13, 2011
Not only were the pages just ugly, they were peppered with database errors and CSS blowups: Just look at us now , sporting a grayscale 1950′s automotive motif playing off the “engine&# concept using the latest in CSS3/HTML5 trickery: It was such a contrast, customers emailed us saying “Thank God you fixed that horrible website.
A Smart Bear: Startups and Marketing for Geeks
JUNE 12, 2012
Here are the details of both of those customer development experiences. ” Food on the Table — a now-famous lean juggernaut in Austin run by IMVU alum Manuel Rosso — talked to 120. Way #2: Get ten paying customers. But there’s no one “number.” Way #1: Go until boredom. Now you’re bored.
A Smart Bear: Startups and Marketing for Geeks
SEPTEMBER 26, 2011
With their customers confused. And revenue not flowing. And with piles of cash monthly burning, They asked “Is it a mess, Or is it progress?” ” Then measured by validated learning. Eric’s ego was bruised – All his basic assumptions were nixed. They had to unload. All that beautiful code.
A Smart Bear: Startups and Marketing for Geeks
APRIL 5, 2010
When we demand overwhelming customer outcry before committing to the slightest product change, we're in danger of losing the value of creating a cool feature that takes too much effort but people just love. We're "lean" but we're not stirring hearts. Customers generally prefer the right features over more features.
A Smart Bear: Startups and Marketing for Geeks
MAY 1, 2012
Company A has 1,000 customers each paying $10/mo. Company B has 10 customers each paying $1,000/mo. B can extract more money from the limited pool of customers, so that’s better. If you’ve already found 1,000 customers, there’s 10,000, and likely 100,000. Which is better? Oops, bad question.
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