Master of Customer Acquisition, Matt Coffin, On Startups …
Both Sides of the Table
APRIL 19, 2011
He is very hands-on and helpful – especially for any company looking into customer acquisition. Lean startup: o It’s situational so some businesses are operationally/people intensive, high LTV (lifetime value) means you can spend more upfront. Passion: Have to be able to motivate people, customers, team, yourself.
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