Both Sides of the Table

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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

He is very hands-on and helpful – especially for any company looking into customer acquisition. Lean startup: o It’s situational so some businesses are operationally/people intensive, high LTV (lifetime value) means you can spend more upfront. Passion: Have to be able to motivate people, customers, team, yourself.

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5 Tips to Becoming a More Customer Centric Organization

Both Sides of the Table

As organizations we have become more open and I believe this is great for businesses and their customers. We spent time out in the marketplace talking with customers, looking at their solutions, comparing ourselves with our competition and then squirreling ourselves away in our offices designing our next set of features.

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9 Women Can’t Make a Baby in a Month

Both Sides of the Table

I’m a very big proponent of the “lean startup movement&# as espoused by Steve Blank & Eric Ries. In the initial phases of any new market you’re developing a product (hopefully with a minimal set of features), getting feedback from customers, refining your product based on user feedback and then re-launching your product.

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If You Don’t Have a Discrete Hypothesis You Are Incapable of Failing

Both Sides of the Table

We had a wide-ranging discussion which included discussions of Eric’s early career (including his failures), how he came to focus on the Lean Startup movement (at the encouragement of Steve Blank who was an investor in the company he co-founded) and what he wants to do next. 01:17 Background, before the Lean Startup. 34:00 Imvu.

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Is Going for Rapid Growth Always Good? Aren’t Startups So Much More?

Both Sides of the Table

Lean” is great in the early days but if you discover an attractive market opportunity you need to get “fat” really quickly or somebody else will. It might be for technical reasons or it might be for customer adoption reasons. There are times where your solution should work but it just doesn’t.

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Are Business Plans Still Necessary?

Both Sides of the Table

The last couple of years has also seen the huge initial success of Ycombinator, the Lean Startup and many other product driven approaches to going to market. It should talk about how many customers you think you will acquire and how much you’ll charge for your product. It’s “lifetime value&# of a customer.

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Be Careful About Being a Meddling Startup CEO

Both Sides of the Table

At times I wanted the engineering team to produce features to support our sales efforts to I occasionally leaned on them a bit. So he would allocate say – 20% to sales, 15% to marketing, 20% to eng priorities, 10% to customer support, 10% to ops, 20% to ‘platinum customers’ and maybe 5% directly to me as the CEO.

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