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The LeanLaunch Pad at Stanford – Class 4: Customer Hypotheses

Steve Blank

The Stanford Lean LaunchPad class was an experiment in a new model of teaching startup entrepreneurship. This week they were testing who the customer, user, payer for the product will be (and discovering if they have a multi-sided business model , one with both buyers and sellers.) The news from customers was not good.

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How to Increase eCommerce Sales — Growth Tips from Industry Experts

Up and Running

Once your business is up and running and as new customers buy your products, referrals will start rolling in organically. Think about it — your customers will likely showcase your products to their friends and family, and your brand name will come up in conversations and recommendations. Take the company iWader as an example.

eCommerce 152
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Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work

Steve Blank

I am always surprised when critics complain that the Lean Startup’s Build, Measure, Learn approach is nothing more than “throwing incomplete products out of the building to see if they work.”. It’s time to update Build, Measure, Learn to what we now know is the best way to build Lean startups. Here’s how. Waterfall Development.

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18 Entrepreneurs Reveal How They Deal With Economic Uncertainty

Hearpreneur

Focusing on products and services that are extremely valuable to your customers is essential as it helps them rely more on you and ensures your business weathers the tough economic times. This strategy is aimed at providing our customers with a variety of options that can accommodate different budget ranges and preferences.

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How to Grow Your App Startup Organically with App Store Optimization (ASO)

ConversionXL

How to leverage app store optimization (ASO) to improve app visibility, conversion rates, and retention. Installs and conversions should be celebrated, but 21% of users abandon apps after one use and the average 30-day post-install retention rate is only 5.7% (industry-wide). Lowering your customer acquisition costs (CAC).

Metadata 121
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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

A marketing growth strategy goes deeper into customer relationships to uncover opportunities that engage, activate, and retain. This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. Your customers want different things.

Marketing 115
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Lessons Learned: Validated learning about customers

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? This may sound crazy, coming as it does from an advocate of c harging customers for your product from day one. They are gaining valuable customer data.

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