The Customer Centricity Debate: Who Is Your Real Customer?
Brandanew
DECEMBER 4, 2017
Many of us tend to believe that our businesses or brands exist to meet the needs of customers that we serve. Customers are people who use or need your products/services. The customer centricity debate wants you to put them at the heart of your work. But it’s also hard to be a customer centric brand. It makes sense.
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