Brandanew

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The Customer Centricity Debate: Who Is Your Real Customer?

Brandanew

Many of us tend to believe that our businesses or brands exist to meet the needs of customers that we serve. Customers are people who use or need your products/services. The customer centricity debate wants you to put them at the heart of your work. But it’s also hard to be a customer centric brand. It makes sense.

Customer 154
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How to Effectively Use WordPress as Your CMS

Brandanew

And as a follow-up in today’s post, we’ll be sharing how to effectively use WordPress as your CMS (Content management system). WordPress is one of the most popular content management systems and offers great versatility. All these separate tasks form the basis of a website’s outlook and its customer management system.

PHP 100
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Social Trends Podcast: A Vision For A Business Operating System

Brandanew

Show Guest : Meera Sapra is a senior manager at Zoho and is a part of the team that is building out the Zoho Social product and their current CRM integration. Without further ado, today on our Podcast we have the senior marketing manager of Social media at zoho.com , Meera Sapra. Credits of the show/ music : www.purple-planet.com.

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5 Terrible Social Media Fails in 2016 That You Must Avoid

Brandanew

Automating customer service on Social media good or bad? ASOS, the online fashion retailer, was questioned by annoyed customers when its responses were perceived to be coming from automated robots. It went overboard with repetitive responses under different customer representative names.

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Survival of the Fastest: Enabling Entrepreneurial Ecosystem

Brandanew

I was recently invited to speak at the Management and Entrepreneurial Skills Summit held in Delhi, India. It may not necessarily be the fastest, but it often tends to be the most efficient for creating unique and quality customer experiences. We live in a world of busy. Surviving as a new business is not a fluke.

India 174
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Monthly Roundup: How Do You Scale Content For Your Brand?

Brandanew

The idea is to follow your customer (and first know the customer!). You need the right set of initiatives and tools as a brand to manage this feat. Here are some top tips: Choose your platforms by knowing where your customers are. Me-toos and random selections will be less useful. This is neither easy nor coincidental.

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The Top 3 Questions to Ask Before You Allocate Marketing Spend

Brandanew

If you’re wondering what a strategic direction is, here’s a great way to understand it: Strategic management is critical to the development and expansion of all organizations. Boundless Management. Which channels bring your customers to you? Do you really know your customer? Source: Boundless. Be a maker.

Marketing 100