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What is CRM? Customer Relationship Management Explained

Up and Running

Many small businesses are turning to customer relationship management systems(CRM) to better understand customer wants and needs. CRM applications, often used in combination with data warehousing, eCommerce applications , and call centers, allow companies to gather and access customer information. What is CRM?

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Significance of Strategic Operations Management in the Electronics Industry

The Startup Magazine

From a diverse workforce to huge investments in training and development, these giants have evolved as favourites among customers only because of long-term decision-making and setting clear goals and objectives to be achieved within a specific period. Strategic operations management in the electronic industry is not easy.

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The Best Project Management Framework for Startups

The Startup Magazine

In the midst of all the fun, though, the requirement of good project management starts to stand out. For new businesses trying to overcome obstacles, choosing the right project management framework may be the difference between success and failure. Herein lies the brilliance of hybrid methods of project management.

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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

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8 Tactics For Every Entrepreneur To Manage Technology

Startup Professionals Musings

Only one component of running a business is managing technology, but it is a critical component, so no entrepreneur can afford to ignore it or totally delegate it. That means every entrepreneur needs to learn how to attract, hire, and manage technical people for their team. For non-core technical strength, look for outside partners.

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8 Ways To Ensure Customer Interactions Are Memorable

Startup Professionals Musings

Yet, as a business consultant, I often find minimal focus on improving employee engagement and assessing their customer-facing performance. For example, I commonly see metrics to keep track of revenue per employee, overtime, and absenteeism, but I don’t often see measures of overall customer satisfaction with individual employees.

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11 Tips For Increasing Customer Engagement

The Startup Magazine

Customer engagement strategies encourage businesses to provide a positive experience that will encourage buyers to return by focusing on how you interact with your customers online and offline. Building an effective customer engagement strategy can create a substantial impact on your business.

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