SoCal CTO

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Product Manager Entrepreneur Mark Geller

SoCal CTO

He has a really interesting background as a product manager and now an entrepreneur. Like many product managers, my background is fairly eclectic. That's where I learned I enjoyed interacting with customers and working with development teams to build and launch products. Tell me a bit about your background.

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Pricing Customer Acquisition Sunk Costs and More - Ten Recent Great Startup Posts

SoCal CTO

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs , February 2, 2010 Looks at the critical equation around customer acquisition cost vs. customer lifetime value similar to what I discussed in Startup Metrics but in more depth. Great stuff. How Unique Is A Unique Visitor? -

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32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

Think of these as the big upfront questions: Who are the customers? Please be able to provide me with a few specific examples of different types of customers, what they need, what the system will do for them. Content Management - do we need to allow easy editing of content in the system? What’s their specific need / pain?

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32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

Think of these as the big upfront questions: Who are the customers? Please be able to provide me with a few specific examples of different types of customers, what they need, what the system will do for them. Content Management - do we need to allow easy editing of content in the system? What’s their specific need / pain?

Developer 384
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Goals Accountability and Social Support for Big Impact

SoCal CTO

Of course, improving customer satisfaction is a goal, but the system would drill down to specific issues such as knowledge of store layout. In the retail store manager example, district managers were a critical part of the system. The retail store manager’s plan would be reviewed and approved by the district manager.

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Digital Revenue Expert – Vince Thompson

SoCal CTO

Vince: I’m an author, speaker and management consultant with a special expertise in online media sales. My management book, Ignited, was released in 2007 and serves a guide and champion for middle managers. Vince: In addition to my management writing I’ve interview many CEOs and innovators. Am I thinking big enough?

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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

Then I check and manage our Google Adwords campaign and check our analytics/stats. A day might include a discussion with a finance partner, an investor, a customer or a fusion partner. Our new customer acquisition has grown and our costs have plummeted. Sometimes I make a blog entry. Great posts.