Steve Blank

article thumbnail

Lean Innovation Management – Making Corporate Innovation Work

Steve Blank

—– Lean Innovation Management. Each horizon requires different focus, different management, different tools and different goals. To move innovation faster, we now have 21 st century tools — Business Model Canvas , Customer Development , Agile Engineering – all adding up to a Lean Startup. Here’s how.

Lean 120
article thumbnail

The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

Every startup has some methodology for product development, launch and life-cycle management. Yet startup companies have traditionally used this model to manage and pace not only engineering but also non-engineering activities. Where Are the Customers? Product Development Diagram 1. Product Development Diagram 1.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The LeanLaunch Pad at Stanford – Class 4: Customer Hypotheses

Steve Blank

This week they were testing who the customer, user, payer for the product will be (and discovering if they have a multi-sided business model , one with both buyers and sellers.) The news from customers was not good. talk to more customers? Week 4 of the class. Let the real learning begin. The Nine Teams Present.

Customer 234
article thumbnail

Times Square Strategy Session – Web Startups and Customer Development

Steve Blank

I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. In it, I got asked a question I often hear: “What if we have a web-based business that doesn’t have revenue or paying customers?

article thumbnail

Solving the Innovator’s Dilemma – Customer Development in a Big Company

Steve Blank

At times I’ll do what I consider an extension of teaching; a two-day Customer Discovery/Validation intensive session with a large corporation serious about Customer Development at my ranch on the California Coast. We used what they learned to plan their next steps for additional Discovery, and ultimately Customer Validation.

article thumbnail

Let's Fire Our Customers

Steve Blank

Pattern Recognition One of the great things about being an entrepreneur is that you are constantly running a pattern recognition algorithm against a continual collection of customer and market data. Let’s Fire Our Customers Part of the DNA of great entrepreneurs is a bias towards decisive and immediate action. Get it done, now.

Customer 195
article thumbnail

Why Companies and Government Do “Innovation Theater” Instead of Actual Innovation

Steve Blank

What had previously been a strength – their great management processes – now holds back their ability to respond to new challenges. Once upon a time every great organization was a scrappy startup willing to take risks – new ideas, new methods, new customers, targets, and mission. However, their biggest obstacle is internal.