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6 Keys To Aiming Your Product To Mainstream Customers

Startup Professionals Musings

Unfortunately, for most solution markets, early adopters represent only 10 to 15 percent of the total opportunity, so it’s easy to get mislead on the real requirements of mainstream customers. The good news is that early adopters are never reluctant to sign up as beta customers and will provide you early feedback on product quality.

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Significance of Strategic Operations Management in the Electronics Industry

The Startup Magazine

From a diverse workforce to huge investments in training and development, these giants have evolved as favourites among customers only because of long-term decision-making and setting clear goals and objectives to be achieved within a specific period. Strategic operations management in the electronic industry is not easy.

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The Best Project Management Framework for Startups

The Startup Magazine

In the midst of all the fun, though, the requirement of good project management starts to stand out. For new businesses trying to overcome obstacles, choosing the right project management framework may be the difference between success and failure.

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6 Keys to Marketing Customer Experience vs Products

Startup Professionals Musings

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” You have to hear your customer’s dreams, goals, passions, and aspirations.

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Top 5 Trends for Productive Human Resource Management

Up and Running

Ensuring that your company runs effectively and remains productive is just as important as generating revenue. In fact, providing the tools necessary for you and your team to stay productive can directly influence how well your business performs and grows. . Why invest in effective human resource management?

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8 Ways To Ensure Customer Interactions Are Memorable

Startup Professionals Musings

Yet, as a business consultant, I often find minimal focus on improving employee engagement and assessing their customer-facing performance. For example, I commonly see metrics to keep track of revenue per employee, overtime, and absenteeism, but I don’t often see measures of overall customer satisfaction with individual employees.

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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.