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 Customer + Marketing
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5968 articles |
| Page 1 of 60 | Previous | Next | | | INSTIGATOR BLOG JANUARY 15, 2012 One Customer Doesn’t Make a Market These days, most entrepreneurs I talk to understand the importance of speaking with customers before building a full-blown product. But unfortunately, I often speak with entrepreneurs that have only talked to one or two customers. The danger in speaking with too few customers is that you bet too much on too little data. Maybe. | | | | | |
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 It Takes a Customer Sale to Prove a Business Model
Of course, one sale isn’t really enough, so you need to get the first customer to recommend you to a second, and make sure rate of sales ramps up quickly enough to keep the business alive and growing. Customers don’t buy the impossible dream. product, without customer support, is not ready for sale. That should be you. MORE >> -
UP AND RUNNING | MONDAY, JULY 18, 2011 Good Marketing Strategy Starts With a Defined Message.
Many business owners ask me for advice about how to market their businesses. Before I can answer that question, I need to know what the business owner’s key marketing messages are and who their customer is. Frequently, I get a perplexed look when I ask for the marketing messages. What is your marketing message? MORE >> -
STEVE BLANK | THURSDAY, MARCH 29, 2012  Nail the Customer Development Manifesto to the Wall
When Bob Dorf and I wrote the Startup Owners Manual we listed a series of Customer Development principles. Pair Customer Development with Agile Development. No Business Plan Survives First Contact with Customers. Agree on Market Type – It Changes Everything. Customer Development Customer Development Manifesto MORE >> -
STEVE BLANK | MONDAY, FEBRUARY 27, 2012  Killing Your Startup By Listening to Customers
The art of entrepreneurship and the science of Customer Development is not just getting out of the building and listening to prospective customers. He got my attention when he said, “following your customer development stuff is making my company fail.” We Did Everything Customers Asked For. Single or multi-sided market? MORE >> -
STEVE BLANK | MONDAY, OCTOBER 4, 2010  Why Pioneers Have Arrows In Their Backs
Over time the idea that winners in new markets are the ones who have been the first (not just early) entrants into their categories became unchallenged conventional wisdom in Silicon Valley. Tellis had a much more accurate description of what happens to startup companies entering new markets. First mover advantage – great bad idea. MORE >>
- Today Startups Can Win Customers From Big Business STARTUP PROFESSIONALS MUSINGS | TUESDAY, APRIL 10, 2012
- It Must Be A Marketing Problem STEVE BLANK | THURSDAY, FEBRUARY 11, 2010
- SaaS CEOs: Measure Customer Engagement – Increase Conversions & Lower Churn FOR ENTREPRENEURS | MONDAY, SEPTEMBER 19, 2011
- B2B Customer Development MARKET BY NUMBERS | MONDAY, SEPTEMBER 13, 2010
- Gaps in the Market INSTIGATOR BLOG | TUESDAY, DECEMBER 20, 2011
- Customer Development Slide MARKET BY NUMBERS | TUESDAY, DECEMBER 8, 2009
- Finding the best startup customers HIGH CONTRAST | FRIDAY, SEPTEMBER 3, 2010
- Customer Acquisition Strategies JOURNEY OF A SERIAL ENTREPRENEUR | MONDAY, JANUARY 3, 2011
- Customer Validation - 33 Great Articles SOCAL CTO | THURSDAY, OCTOBER 6, 2011
- The Phantom Sales Forecast – Failing at Customer Validation STEVE BLANK | THURSDAY, JULY 22, 2010
- Lessons Learned: What is customer development? STARTUP LESSONS LEARNED | SATURDAY, NOVEMBER 8, 2008
- Product-Market Fit or Market-Product Fit? INSTIGATOR BLOG | TUESDAY, AUGUST 10, 2010
- Not Everyone Is The Right Customer CROWDSPRING BLOG | TUESDAY, JUNE 28, 2011
- Death By Competitive Analysis STEVE BLANK | MONDAY, MARCH 1, 2010
- The Art of the Customer Development Conversation MARKET BY NUMBERS | THURSDAY, SEPTEMBER 2, 2010
- Optimizing your Customer Acquisition Funnel FOR ENTREPRENEURS | THURSDAY, JULY 15, 2010
- Perfection By Subtraction – The Minimum Feature Set STEVE BLANK | THURSDAY, MARCH 4, 2010
- Why Small Businesses Need a Marketing Strategy UP AND RUNNING | TUESDAY, JULY 19, 2011
- Don’t Be Too Busy for Social Media Marketing STARTUP PROFESSIONALS MUSINGS | FRIDAY, JUNE 4, 2010
- How To Handle 6 Common Customer Objections THE MOGUL MOM | TUESDAY, FEBRUARY 8, 2011
- 9 Deadliest Start-up Sins STEVE BLANK | MONDAY, MAY 14, 2012
- Reward Customers Earlier INSTIGATOR BLOG | MONDAY, JANUARY 9, 2012
- 6 Marketing Secrets from Santa Claus UP AND RUNNING | MONDAY, DECEMBER 12, 2011
- Selling to Underserved Markets UP AND RUNNING | THURSDAY, MARCH 31, 2011
- Building a Company with Customer Data – Why Metrics Are Not Enough STEVE BLANK | THURSDAY, DECEMBER 17, 2009
- Ten New Rules for Startup Marketing STARTUP PROFESSIONALS MUSINGS | SUNDAY, MAY 2, 2010
- Raising Money Using Customer Development STEVE BLANK | THURSDAY, NOVEMBER 5, 2009
- Entrepreneurship as a Science – The Business Model/Customer Development Stack STEVE BLANK | MONDAY, OCTOBER 25, 2010
- Begin With the Customer Experience in Mind DUCT TAPE MARKETING | THURSDAY, AUGUST 11, 2011
- Why Do Market Segments Matter? MARKET BY NUMBERS | MONDAY, JULY 19, 2010
- Too Busy for Social Media Marketing Could Be Fatal STARTUP PROFESSIONALS MUSINGS | SATURDAY, JULY 9, 2011
- Customer Validation Really Starts with In-Person Interviews INSTIGATOR BLOG | WEDNESDAY, JUNE 22, 2011
- Ten Ways to Differentiate Your Customer Service STARTUP PROFESSIONALS MUSINGS | THURSDAY, NOVEMBER 4, 2010
- Updated Customer Development Image MARKET BY NUMBERS | WEDNESDAY, JANUARY 13, 2010
- Customer Development Funnel Image v.4 MARKET BY NUMBERS | MONDAY, JUNE 14, 2010
- Businesses Forget How to Listen to Customers STARTUP PROFESSIONALS MUSINGS | TUESDAY, APRIL 24, 2012
- Free Customer Development Help – Survey.io STARTUP MARKETING BLOG | MONDAY, MAY 18, 2009
- Human Consultants in Business are a Dying Breed STARTUP PROFESSIONALS MUSINGS | TUESDAY, AUGUST 16, 2011
- The Marketing Power of Negative TIM BERRY'S BLOG - PLANNING STARTUPS STORIES | WEDNESDAY, MAY 19, 2010
- I Don’t Hate Marketing FELD THOUGHTS | THURSDAY, SEPTEMBER 22, 2011
- Viral Marketing For Startups is Not Enough Today STARTUP PROFESSIONALS MUSINGS | SATURDAY, JUNE 4, 2011
- Customer Development is Not a Focus Group STEVE BLANK | MONDAY, NOVEMBER 30, 2009
- Death By Revenue Plan STEVE BLANK | TUESDAY, FEBRUARY 16, 2010
- Customer Development Checklist for My Web Startup – Part 1 ASH MAURYA | TUESDAY, FEBRUARY 16, 2010
- Bootstrap Marketing SPENCER FRY | WEDNESDAY, MAY 11, 2011
- How To Prioritize Feature Development After Launching an MVP INSTIGATOR BLOG | WEDNESDAY, FEBRUARY 2, 2011
- My experiments in lean pricing VENTURE HACKS | TUESDAY, FEBRUARY 16, 2010
- Wasting Time Validating Assumptions? STARTUP MARKETING BLOG | WEDNESDAY, MARCH 30, 2011
- Target Markets: Should be Disrupted vs. Ready for Disruption INSTIGATOR BLOG | THURSDAY, SEPTEMBER 23, 2010
- 5 Ways to Get Your Customers to Create Content For You DUCT TAPE MARKETING | MONDAY, JANUARY 16, 2012
- Top 5 Reasons to Include Email Marketing in Your Business Plan UP AND RUNNING | MONDAY, JUNE 20, 2011
- Treat Your Customers Like Children (or your Children like Customers) MARKET BY NUMBERS | SATURDAY, JANUARY 9, 2010
- Why Product Managers Wear Sneakers STEVE BLANK | THURSDAY, SEPTEMBER 2, 2010
- The Value of a Twitter Follower LAUNCHING TECH VENTURES | THURSDAY, MAY 19, 2011
- Publish Your Website Or Customers Won’t Find You STARTUP PROFESSIONALS MUSINGS | SATURDAY, SEPTEMBER 25, 2010
- You Can’t “Feature” Your Way to Success MARKET BY NUMBERS | THURSDAY, APRIL 28, 2011
- Digging Deeper into Lean Business Model Canvases INSTIGATOR BLOG | THURSDAY, MAY 26, 2011
- How to Structure Good Hypotheses for Your Lean Startup INSTIGATOR BLOG | THURSDAY, MAY 5, 2011
- CLUB YOU: MAKE CUSTOMERS FEEL SPECIAL THE FREESTYLE ENTREPRENEUR | THURSDAY, AUGUST 18, 2011
- The MVP is a Process not a Product INSTIGATOR BLOG | TUESDAY, JANUARY 25, 2011
- Customer Development Checklist for My Web Startup – Part 2 ASH MAURYA | TUESDAY, FEBRUARY 23, 2010
- Five Tips For Startups And Small Businesses To Improve Their Customer Service CROWDSPRING BLOG | WEDNESDAY, JUNE 30, 2010
- Strategy is Not a To Do List STEVE BLANK | THURSDAY, OCTOBER 7, 2010
- Marketing Can Be As Simple As. START-UP BUSINESS TALK | TUESDAY, MAY 24, 2011
- Getting to Product-Market Fit STARTUP MARKETING BLOG | TUESDAY, JULY 13, 2010
- Don’t Code What You Can Mechanical Turk INSTIGATOR BLOG | FRIDAY, MAY 6, 2011
- No Accounting For Startups STEVE BLANK | MONDAY, FEBRUARY 22, 2010
- Understanding the Customer Buying Cycle & Triggers FOR ENTREPRENEURS | WEDNESDAY, JANUARY 11, 2012
- Marketing Your Startup with Neil Patel CLOUD MARKETING LAB BLOG | TUESDAY, MARCH 30, 2010
- Complementary Iteration Loops: Product and Customer Development MARKET BY NUMBERS | WEDNESDAY, FEBRUARY 3, 2010
- 10 Tips for small business: surveying your customers CROWDSPRING BLOG | TUESDAY, MAY 3, 2011
- The Entrepreneur's Guide to Customer Development STARTUP LESSONS LEARNED | MONDAY, JULY 5, 2010
- Customer Acquisition FORCE OF GOOD: A BLOG BY LANCE WEATHERBY | MONDAY, FEBRUARY 15, 2010
- How to Build a Billion Dollar Startup STEVE BLANK | THURSDAY, APRIL 19, 2012
- Tune In, Turn On, Drop Out – The Startup Genome Project STEVE BLANK | SUNDAY, MAY 29, 2011
- Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan SOCAL CTO | TUESDAY, NOVEMBER 17, 2009
- How to Acquire Customers by Marketing “Heroes” BOTH SIDES OF THE TABLE | MONDAY, JULY 26, 2010
- 5 Creative Ways to Market Your Product THE MOGUL MOM | TUESDAY, NOVEMBER 15, 2011
- 21 Reasons You’ll Fail at Marketing UP AND RUNNING | TUESDAY, JANUARY 24, 2012
- 10 Top Content Marketing Tips for Your Startup STARTUP PROFESSIONALS MUSINGS | MONDAY, AUGUST 15, 2011
- 5 Habits of Customer-Obsessed Companies FRESH INC.: THE STAFF BLOG | FRIDAY, MARCH 2, 2012
- How To Develop A Crystal Clear Understanding Of Your Customer ENTREPRENEURS-JOURNEY.COM BY YARO STARAK | WEDNESDAY, JULY 28, 2010
- Customer Development and Marketplaces MARKET BY NUMBERS | WEDNESDAY, JANUARY 12, 2011
- Achieving Sustainable Growth STARTUP DAILY | TUESDAY, FEBRUARY 28, 2012
- Agitate the Customer’s Pain—Then Offer Relief STARTUP DAILY | WEDNESDAY, OCTOBER 5, 2011
- How to Discover Your Perfect Target Customer in 5 Steps DUCT TAPE MARKETING | WEDNESDAY, MARCH 21, 2012
- How One Customer Can Open the Door to All Other Customers STARTUP DAILY | FRIDAY, MAY 20, 2011
- Marketing Is About Values CROWDSPRING BLOG | MONDAY, AUGUST 30, 2010
- When Listening to Your Customers Gets You into Trouble STARTUP DAILY | MONDAY, JUNE 13, 2011
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