Gust

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Social Media is a Boon to Startups Who Do It Right

Gust

If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. They also identify clearly the five key social media mistakes that I often see, along the following lines: 1. Not having a social media policy. Allowing your social media efforts to stagnate.

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Customer Engagement Is Key To Branding Yourself

Gust

The days are gone when a techie or a genius could build things in his garage and customers would find and buy the product, based purely on the “wow factor” of the technology. In fact, we are all media companies now, with our cell phones, computers, and professional-looking publishing tools. New technologies are everywhere today.

Customer 166
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Startups: A Verbal Wave at Social Media Means Diddly

Gust

If you don’t understand the broader implications of social media, content marketing, curation, engagement, and relationships, then you desperately need a great reason why not. Don’t think for a second that a verbal wave at “social media” means anything anymore. Startups: Investors expect new marketing. You have to really know it. .

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Gust Blog - Thoughts on startups by investors that fund them

Gust

And in January I saw that digital music overtook physical media for the first time in 2011, something I expected since 1998. Second best are letters from future customers promising future business. . Last weekend I caught Mashable announcing that Ebook Sales Surpass Hardcover in the U.S. What have you actually done in the recent past?

Startup 180
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Intellectual Property for Startups in the Real World

Gust

In general, IP protection will do nothing to prevent others from independently developing something similar, copying the overall business model, targeting similar customers or end users, and perhaps even mimicking the product’s look and feel. This is not to suggest there is no legal recourse whatsoever, though. trade secret).

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Nuts & Bolts of Intellectual Property for New Startups

Gust

It’s possible to have a company with literally millions of customers (users) that employs only a handful of people, working in a small rented office, with hardware and software costing in the tens of thousands rather than millions of dollars. Instagram is a textbook example.)

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Forget Presidential Politics: Here’s How We Create Jobs — And How You Can Help

Gust

As a business lawyer working with startups in technology and digital media every day, I’m fortunate to have a front-row seat as entrepreneurs create value out of thin air. Political candidates can give all the stump speeches they want, but ultimately, the prescription is simple (though not easy): Entrepreneurial innovation.