Why (and How) Optimizers Should Take Advantage of User State Models
ConversionXL
AUGUST 10, 2016
” Yet, we continue to see businesses pushing leads through doors, pushing customers through funnels… just hoping that they’ll create a high quality, engaged audience by accident. day 1 retention). In this case receiving 6 texts has a PPV of 26% and an NPV of 93%. New paid customers with total revenue.
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