Duct Tape Marketing

SEPTEMBER 20, 2011

The New New New Rules of Marketing and PR This content from: Duct Tape Marketing. My good friend David Meerman Scott stopped by the Duct Tape Marketing Podcast recently to talk about the release of the 3rd Edition of his mega best selling book The New Rules of Marketing and PR. Related Posts: Has Social Media Changed Customer Service?

PR 57

PR Marketing RSS Warrant 57

Both Sides of the Table

FEBRUARY 17, 2011

I do not endorse raising $5 million for a business that doesn’t yet warrant it. It is true that you should mostly concern yourself with your customers, building a great product and providing excellent service. mostly importantly they can gain a customer advantage through all of the above. They get the PR bump.

Pre-Money Valuation 303

Pre-Money Valuation Dilution Valuation PR 303

www.inc.com

SEPTEMBER 24, 2011

Why Arizona Bay started taking stock from its customers instead of cash. Equity payments are structured as common stock or as warrants, which give Arizona Bay the right to purchase equity in a clients company at an agreed-upon price at some point in the future. Get and keep customers with affordable online marketing tools.

Arizona 40

Arizona Equity Iowa Venture Capital 40

mashable.com

OCTOBER 11, 2011

10 Essential PR Tips for Startups. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. .” While pitching individual writers sounds more promising to many PR folk, you should always determine the official pitching method for your preferred publication.

PR 103

PR Startup Social Media Technical Review 103

Duct Tape Marketing

MAY 14, 2012

Everyone, from PR firms to individuals with a product to sell, pitches bloggers these days. Getting coverage or exposure for your business by way of a number of highly read blogs should be a foundational element of your PR approach.

PR 73

PR Warrant Social Network Conversion 73

Up and Running

MARCH 21, 2017

A channel that didn’t point to specific returns didn’t garner enough priority to warrant paid customers. I thought it best to pivot the product in a direction that provided more tangible returns for customers. As a support channel, businesses could ensure that customer inquiries and grievances were addressed in real time.

Campaign 80

Campaign Startup Cloud Channel 80

ConversionXL

JANUARY 21, 2019

That’s especially true for SaaS companies and others who maintain long customer relationships and obsess over churn. Eventually, you’ll make a mistake, but you don’t need to lose a customer over it. Even if you face a legal dispute—or are trying to keep a customer complaint from reaching that threshold—apologies can help.

Software Review 125

Software Review Social Media Demand Advertising 125

Duct Tape Marketing

MAY 8, 2015

Opinions and conversations can be encouraged on-line in social media to engage fans and customers. Successful or interesting sticker campaigns can generate excellent PR. Just make sure the sticker fits the customer’s personal needs and preferences, not just your own marketing/branding needs. And, much more….

Marketing 28

Marketing Social Media Advertising Warrant 28

The Next Web

DECEMBER 23, 2013

Prior to starting a company he worked in PR where he helped put out fires and manage digital communications. Most recently, Target was a victim of a data breach that potentially exposed millions of customer credit cards to international thieves. Target’s letter looks like it was written by a PR team and approved by the CEO.

Technical Review 134

Technical Review PR Warrant Africa 134

crowdSPRING Blog

MARCH 25, 2010

Resistance Isn’t Futile: Don’t Assimilate Your Customers – [link]. Has Your Startup Given Performance-Based Warrants? Dealing With Customer Resistance To Change (useful for startups and small business) – [link]. 5 Step Small Business PR Plan for Today – [link]. – [link].

Social Media 95

Social Media Small Business Design Media 95

crowdSPRING Blog

MARCH 25, 2010

Resistance Isn’t Futile: Don’t Assimilate Your Customers – [link]. Has Your Startup Given Performance-Based Warrants? Dealing With Customer Resistance To Change (useful for startups and small business) – [link]. 5 Step Small Business PR Plan for Today – [link]. – [link].

Social Media 95

Social Media Small Business Design Media 95

TechEmpower

FEBRUARY 14, 2017

The iterable.spliterator() method is critical when it comes to stream performance, but writing a custom Spliterator from scratch is a non-trivial task. They have a bit of a PR problem. API-level changes are warranted as well. In the end, stream traversal may delegate to iterator().forEachRemaining(.). forEachRemaining(.).

Java 330

Java API Operations Semantic 330

www.chubbybrain.com

SEPTEMBER 28, 2011

We did find some specific industry verticals where the model works (some high schools, some boxing and mixed martial arts events, some exclusive conferences), but not enough to warrant a large market and an independent company. Too much PR, too early. Not close enough to the customer. Post-Mortem Title : Leaving IonLab.

Software Review 79

Software Review Startup Technical Review Vesting 79

blog.expensify.com

APRIL 24, 2012

If you want to serve enterprise customers,NET is one of the best ways to do that and do it well. The tools which you find restrictive I consider a huge timesaver (which paying customers tend to appreciate)… they allow me to rapidly prototype and get solutions to customers. lorf: NET supports JAVA.

Java 107

Java PHP Software Review Coder 107

Startup Lessons Learned

SEPTEMBER 11, 2009

There are many articles by many experts ( myself included ) extolling the virtues of listening to customers. In fact, there are so many of these propaganda pieces that this question might naturally cross your mind: if listening to customers is so great, why do we need so much propaganda? We did not take this step lightly.

Community 158

Community Management Lean Software Review 158