Home About Me SUBSCRIBE TO THIS BLOG ash maurya Practice Trumps Theory: Lean Startup + Customer Development + Bootstrap Customer Development Checklist for My Web Startup – Part 2 February 23, 2010 Share I covered the Customer Discovery flow for my web startup in Part 1. Retention: Do users come back and use your product? MORE >>

'As a start-up CEO, it is important that you build this strategy right at the outset, because this is a smart way of growing your business instead of just adding new customers. Ofcourse, getting new customers is critical to your business growth because it ensures a bigger market share and more endorsements for your product. MORE >>

Recently,  Eric Liaw  sent us a very interesting  May 2006 paper  entitled “How to Project Customer Retention”, authored by marketing professors  Peter Fader  (Wharton) and  Bruce Hardie  (London Business School) and  published  in the Journal of Interactive Marketing in 2007.  2012 ltv models subscription LTV model retention MORE >>

You have a priority list, but customers are also telling you what they want; aside from some bugs they’ve found, they’re giving you a list of features and telling you to build them. And the customer is always right … right? Here’s a great post titled, Why Your Customer Feedback is Useless. Virality. MORE >>

I am in the process of building a slide deck these days and was doing some research online for slide decks that dealt with the issue of customer acquisition & marketing. Customer Acquisition & Monetization – Keys to your Business Model. Customer Acquisition and Retention: Know Your Cohorts. MORE >>