Both Sides of the Table

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Netflix Redux: Is It Ever OK to Fire Your Customers?

Both Sides of the Table

Some customer segments value the DVD business and these may be more price sensitive. Some customer segments value the convenience of instantly available films. Netflix needs to segment their customers and charge each what is appropriate. We need video reel to show customers that you care. ” customer segment.

Customer 287
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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

I tell people that they need to blog about their industry to drive customers and not blog to their egos to drive their peer group to their blogs. I have seen many teams pour tons of money, time and effort into PR strategies without thinking about how product tweaks could drive more consumption, more retention and more referrals.

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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

Perhaps the most misused terms I see these days from entrepreneurs involve CAC (customer acquisition costs) and LTV (life time value) and a lack of understanding these critical components is driving many companies to premature failure. Customer acquisition cost. This is how much you spend to get a new customer. That bit is easy.

Metrics 150
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Why Reed Hastings Should be Applauded for Netflix Split

Both Sides of the Table

With nearly 25 million customers using Netflix it’s clear that everyone will have an opinion on this. As Dan Frommer pointed out, all of the news reports on Netflix said that they had lost 1 million customers from their recent price increase. In fact, they are projected to only lose 200k streaming customers (800k DVD).

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Should Startups Focus on Profitability or Not?

Both Sides of the Table

If you had huge customer growth but just didn’t focus on revenue that’s a different story. And when you’re looking at even earlier-stage companies (as VCs do) you might be even more focused on customer growth than revenue growth. But the customer may be paying me quarterly in arrears (at the end of the quarter).

Startup 418
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

4 times / 100 means if a customer uses your app frequently (say 10-20 times / day) then they are crashing nearly every day. Customer Acquisition. At the highest level you’ll obviously want to track how many customers your adding every month (and for some businesses that have hit scale this is measured on a daily basis).

Metrics 346
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How Great, Operationally-Focused CFO’s Can Transform Your Business

Both Sides of the Table

I love the enthusiasm, the boundless energy and the sense of possibility that comes from having an idea that hasn’t yet been beat up in the marketplace of competing ideas, customer contracts, VC skepticism, jaded journalists or fickle consumers who are on the The New, New Thing. A great CFO will help you plan that. Board Preparation.