Startup Professionals Musings

MARCH 25, 2023

A healthy business, ready to scale, has been doing this for a year or more, with an existing customer set generating a non-trivial and growing revenue stream. High customer loyalty and high team passion. Growing appreciation for the value of the solution provided. Martin Zwilling

Valuation 235

Valuation Revenue Viral Retention 235

Startup Professionals Musings

JUNE 21, 2020

A healthy business, ready to scale, has been doing this for a year or more, with an existing customer set generating a non-trivial and growing revenue stream. High customer loyalty and high team passion. Growing appreciation for the value of the solution provided. Martin Zwilling.

Revenue 434

Revenue Valuation Viral Retention 434

ConversionXL

SEPTEMBER 13, 2018

Most businesses, even Mixpanel’s paying customers, retain Google Analytics. You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. Engagement, conversion, and retention. We can’t connect analytics data to our real-life customers.”.

Analytics 119

Analytics Technical Review Acquisition Retention 119

Startup Professionals Musings

DECEMBER 8, 2021

It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world. Customers today trust those they know and those they see others trusting. Increase customer leads and conversion. Maximize customer retention.

Social Media 355

Social Media Media Reputation Viral 355

YoungUpstarts

DECEMBER 4, 2019

Engagement isn’t just about putting on a good face for your customers and business partners. By understanding employee engagement , you can enhance productivity, improve retention in demanding fields and deliver higher quality products and services. by Josh Fechter , co-founder and CEO of Squibler. Why keep employees engaged?

Employee 147

Employee Technology Cofounder Viral 147

ConversionXL

FEBRUARY 12, 2019

The second relies on retention. Sooner or later, relying on new customers will break you. To offset these costs, you need to earn more repeat purchases from existing customers. In marketing, cohorts are groups of customers who exhibit similar behaviors during a certain time span (e.g. The second type is winning.

Retention 126

Retention Analytics Campaign eCommerce 126

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Brandanew

MAY 29, 2015

Growth hackers focus on low-cost and innovative alternatives to traditional marketing, e.g. utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio, newspaper, and television. How To Ensure Your Startup Team Is Growth Hacking Not Copying. Couldn’t think of something original?

Curation 100

Curation Social Media Viral Startup 100

Startup Professionals Musings

JULY 11, 2013

As I visit the websites of many startups, as well as more mature businesses, I still too often see a “contact” page offering nothing but a sterile form for customers to submit, never to be heard from again. Customers are not all like you, and they have choices, so a “one size fits all” customer service is no longer a viable option.

Social Media 249

Social Media Media Customer Viral 249

Startup Professionals Musings

DECEMBER 6, 2012

As I visit the websites of many startups, as well as more mature businesses, I still too often see a “contact” page offering nothing but a sterile form for customers to submit, never to be heard from again. Customers are not all like you, and they have choices, so a “one size fits all” customer service is no longer a viable option.

Social Media 228

Social Media Media Customer Viral 228

ConversionXL

APRIL 4, 2017

Though, increasingly, you can target with great granularity (especially on social) and set up custom audiences to create a holistic full-funnel paid strategy. This usually means you have a high lifetime value and it’s relatively cheap to acquire customers. Do you think you could turn some of those queries into customers?

Channel 118

Channel Marketing Viral SEO 118

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

They’re a selfish ploy, tricking people who thought they were customers into being alpha testers. Founders explain failures with things like “our two main competitors did [thing] to us” or “customers didn’t understand [our point of view].” Sometimes that’s product design so thrilling that every customer spreads the word to five more.

Restful 202

Restful Founder Revenue Acquisition 202

Duct Tape Marketing

JUNE 27, 2013

Regardless of whether you are a small business owner or the CEO of a Fortune 500 company, without customers, you no longer have a business. Therefore, when it comes to any business, the customer experience is essential. Starbucks, for example, has a reputation for providing an exceptional customer experience.

Social Media 70

Social Media Viral Media Customer 70

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? This may sound crazy, coming as it does from an advocate of c harging customers for your product from day one. They are gaining valuable customer data.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Startup Professionals Musings

MARCH 2, 2019

It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world. Customers today trust those they know and those they see others trusting. Increase customer leads and conversion. Maximize customer retention.

Social Media 246

Social Media Media Reputation Viral 246

Both Sides of the Table

APRIL 4, 2011

4 times / 100 means if a customer uses your app frequently (say 10-20 times / day) then they are crashing nearly every day. Customer Acquisition. At the highest level you’ll obviously want to track how many customers your adding every month (and for some businesses that have hit scale this is measured on a daily basis).

Metrics 346

Metrics Startup Acquisition SEM 346

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

The mindset works like this: It costs a lot of money to land an enterprise customer. And: how many times do you run through that process and still lose the customer? So these costs are amortized over the customers you do land. Even with a great retention rate (e.g. 30% cost to serve the customer. (Can

Business Model 335

Business Model .Net Revenue IPO 335

Startup Professionals Musings

DECEMBER 8, 2013

You have to build a web presence with marketing content to get visibility above the 51 million other new websites created last year, and attract the customers you need. These are regular updates, usually monthly, via website and email that help with customer retention, and remind your customers that you are the expert in your industry.

Widget 286

Widget Marketing Curation Audio 286

Up and Running

JANUARY 22, 2020

Doing so will, in turn, help you earn the trust of the public and distinguish your brand as a thought leader while also boosting engagement and customer reach. Incorporating referral links into your communications and incentivizing folks to share them facilitates “viral lopping” and organic growth. PR and media outreach.

SMS 101

SMS Marketing Affiliate Social Media 101

Startup Professionals Musings

AUGUST 10, 2014

A healthy business, ready to scale, has been doing this for a year or more, with an existing customer set generating a non-trivial and growing revenue stream. High customer loyalty and high team passion. Growing appreciation for the value of the solution provided. Martin Zwilling First published on Entrepreneur.com on 8/1/2014.

Revenue 246

Revenue Entrepreneur Valuation Viral 246

Startup Professionals Musings

AUGUST 24, 2013

It highlights the story of how United Airlines in 2008 paid no attention to social media as Dave’s story of his crushed guitar and poor customer service went viral around the world. Customers today trust those they know and those they see others trusting. Increase customer leads and conversion. Proactive customer service.

Social Media 271

Social Media Media Startup Reputation 271

Startup Professionals Musings

JUNE 26, 2016

A healthy business, ready to scale, has been doing this for a year or more, with an existing customer set generating a non-trivial and growing revenue stream. High customer loyalty and high team passion. Growing appreciation for the value of the solution provided. Martin Zwilling.

Revenue 145

Revenue Valuation Startup Viral 145

VC Cafe

JULY 15, 2021

Build virality into the product – it might be counter intuitive to launch your product as “invite only” – after all, the goal is to grow the audience, not to restrict it. Ask customers about their pain points and share product ideas and designs early and often. Several startups, like Copy.ai Slack or Discord).

Mobile 190

Mobile Social Media Distribution PR 190

SoCal CTO

OCTOBER 8, 2009

In many cases, I can break it down into: Customer Acquisition Cost – how will you reach prospects, how will you convert them and how much will it cost to convert them Customer Lifetime Value – how much will you make off of each converted customer This very simple model works for a surprising number of business models.

Metrics 225

Metrics Startup Retention Acquisition 225

Startup Professionals Musings

OCTOBER 27, 2012

You have to build a web presence with marketing content to get visibility above the 300 million other new websites created last year, and attract the customers you need. These are regular updates, usually monthly, via website and email that help with customer retention, and remind your customers that you are the expert in your industry.

Widget 233

Widget Entrepreneur Marketing Curation 233

Startup Professionals Musings

FEBRUARY 26, 2017

It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world. Customers today trust those they know and those they see others trusting. Increase customer leads and conversion. Maximize customer retention.

Social Media 120

Social Media Media Entrepreneur Reputation 120

Startup Professionals Musings

AUGUST 15, 2011

You have to build a web presence with marketing content to get visibility above the 50 million other new websites created every year, and attract the customers you need. These are regular updates, usually monthly, via website and email that help with customer retention, and again remind your customers that you are the expert in your industry.

Widget 256

Widget Marketing Curation Audio 256

Startup Professionals Musings

MAY 30, 2015

You have to build a web presence with marketing content to get visibility above the almost 300 million other new websites created last year, and attract the customers you need. Keep the atmosphere relaxed and fun, to increase traffic, and maybe even go viral. But most entrepreneurs don’t know where to start. Widgets and badges.

Widget 120

Widget Curation Audio Aggregator 120

David Teten

MAY 1, 2013

Like a storefront and location in the offline world, your domain name is the very first vehicle by which potential investors/customers/employees evaluate your company before they even engage. A bad domain name can sink you. There are three main factors to consider: Fit. The name needs to match the business.

Naming 114

Naming Semantic Venture Capital Startup 114

Startup Professionals Musings

JULY 18, 2012

It highlights the story of how United Airlines in 2008 paid no attention to social media as Dave’s story of his crushed guitar and poor customer service went viral around the world. Customers today trust those they know and those they see others trusting. Increase customer leads and conversion. Proactive customer service.

Social Media 198

Social Media Media Marketing Reputation 198

Duct Tape Marketing

MARCH 5, 2015

Building Relationships Through the Customer Loop written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. The customer journey is a simplified expression of the complex thought process of a customer looking to purchase something. Today’s Guest Post is by Sam Balter – Enjoy!

Customer 28

Customer Mobile Viral Retention 28

ConversionXL

APRIL 13, 2017

same thing as growth hacker or growth marketer): “The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. You can customize this how you want, but the general idea is that it’s a cross-functional team.

Analytics 99

Analytics Engineer SEO Channel 99

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. Very simply, your cost to acquire a customer needs to be lower than the value of that customer (lifetime value). Forget about traction and hockey stick growth.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. Very simply, your cost to acquire a customer needs to be lower than the value of that customer (lifetime value). Forget about traction and hockey stick growth.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Cracking the Code

DECEMBER 1, 2009

Popular Media: the key to viral marketing. The recession created opportunities! Software 2.0: How the use of internet is transform. ► 03/25 - 04/01. (1). Global warming: a plague for humanity? ► 03/18 - 03/25. (1). ► 02/11 - 02/18. (2). Getting the most of your online marketing: the In. Get your own helicopter for $50!

Software Review 48

Software Review Technical Review Cloud Europe 48

Steve Blank

APRIL 20, 2021

Shawn immediately said the name I had given the four steps was confusing – I had called it market development – he suggested that I call it Customer Development – and the name stuck. In other words, you prove retention. It’s really all that matters at the earliest stage.

Product 436

Product Viral Channel San Francisco 436

Startup Lessons Learned

DECEMBER 14, 2009

Lessons Learned by Eric Ries Monday, December 14, 2009 Business ecology and the four customer currencies Lately, I’ve been rethinking the concept of “business model&# for startups, in favor of something I call “business ecology.&# Let’s begin with the four customer currencies. And this is true outside of games.

Customer 156

Customer San Francisco Viral Lean 156