Brandanew

article thumbnail

Social Trends Podcast: A Vision For A Business Operating System

Brandanew

It’s so easy to spend all your day trying to see how social is working or which channel to invest in, instead of spending some fresh eyes on creating something fun and helpful for customers. She also talked about CRM, so those of you who don’t know the term, it stands for Customer Relationship Management. What fun!”

article thumbnail

Smaller Brands Have An Extreme Competitive Advantage in Content Marketing

Brandanew

By definition, they are closer to both their products/services and their customers, so their passion – so critical to good content marketing – is genuine, authentic, and accessible. The ultimate measurement of content success needs to be revenue. Thank you Ken for your insights and time.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Monthly Roundup: How Do You Scale Content For Your Brand?

Brandanew

The idea is to follow your customer (and first know the customer!). Here are some top tips: Choose your platforms by knowing where your customers are. Once you have an engaged community and are doing your best to keep them connected, the next step is to drive your brand revenue goals.

article thumbnail

7 Promising Trends Defining the Future of Remarkable Brand Storytelling in 2016

Brandanew

Brand sponsored content is seen as an alternative revenue channel by media sites and has gained considerable attention from brands. This can include for instance, Facebook News Feed ads or promoted tweets on Twitter, that will draw a majority of native ad revenue between 2013 and 2018. billion towards sponsored content by 2017.

Curation 100
article thumbnail

Is Content Marketing the New Journalism?

Brandanew

Regular bloggers and people like us (the customers) have become tastemakers influencing public opinion. It’s important not just for journalists or bloggers, but also for brands trying to discover ways to convince customers to choose them over competition. Quality and revenues have been impacted.

Marketing 100
article thumbnail

How to Supercharge your Content Marketing with Paid Advertising

Brandanew

Any Digital Marketer living in today’s age will tell you that Content Marketing is a must, for not only promoting your brand to new prospects, but also to maintain a relationship with your existing customers.

article thumbnail

How to Create a Great First Year in Your Own Business

Brandanew

It represents the image you want to convey to your customers. In addition, it should not be too long that customers can’t remember it. Make your current customers your priority. All businesses need new customers to grow. Yet, a lot of that growth can and does come from current customers. Ask for feedback.

Houston 113