article thumbnail

How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. What makes customer acquisition different from marketing?

article thumbnail

How Happy Employees Lead To Happy Customers

YoungUpstarts

It’s a well-known fact of business that customers must be the focus of a successful business model; hence the now-cliched idiom “the customer is always right”. But in this customer-focused model, some businesses make the mistake of neglecting to focus on their employees. Happier employees = greater customer loyalty.

Employee 113
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

8 Questions You Should Ask Before You Join A Startup

Startup Professionals Musings

If the company has been around for more than a couple of years, and still has no product or revenue flow, there better be a good explanation. Is there a real customer willing to give a testimonial? Don’t be sidetracked by potential customers in the middle of a free trial, or friends of the founder.

article thumbnail

Who are the Major Revenue-Based Investing VCs?

David Teten

So you’re interested in raising capital from a Revenue-Based Investor VC. A new wave of Revenue-Based Investors (“RBI”) are emerging. For background, see Revenue-Based Investing: A New Option for Founders who Care About Control. At least 12 months of customer history, generally 20+ enterprise customers or 200+ SMB customers.

Revenue 60
article thumbnail

8 Red Flags To Evaluate Before Pledging To A Startup

Startup Professionals Musings

If the company has been around for more than a couple of years, and still has no product or revenue flow, there better be a good explanation. Is there a real customer willing to give a testimonial? Don’t be sidetracked by potential customers in the middle of a free trial, or friends of the founder.

article thumbnail

7 Startup Laws Of Finance That You Dare Not Shortcut

Startup Professionals Musings

Don’t forget to add all pesky “overhead” costs, with fixed elements, like rent, insurance, and administration, and variable elements, like delivery, customer support, and commissions. Money flowing in has to exceed all costs, including inventory, credit, and your salary, before there is a real profit. In startups, cash is king.

article thumbnail

10 Things that 3 Customer-Centric Brands Get Right

ConversionXL

Like any popular business term, “customer centricity” is often abused by businesses that shoehorn it into their core values. It’s actually better not to claim customer centricity if you can’t get people across your business to really care about your customers. Monzo is a digital-first bank that was backed by future customers.