Brandanew

FEBRUARY 29, 2016

It helps establish trust, credibility and helps form emotional bonds with customers. Developing a long-term plan for your company to achieve specific sales goals and consumer reach is called a branding strategy. Brand experience is a combination of everything that a customer goes through while purchasing and using that brand.

Marketing 100

Marketing Equity Audio Social Media 100

Brandanew

NOVEMBER 10, 2015

Your blogs are poorly designed and read like failed sales pitches. Content can and should help you build relationships with your customers. You bring meaning into your customer’s lives through your products and services. According to Edelman’s trust barometer, customers trust experts and regular bloggers like them.

Social Media 100

Social Media Differentiation Community Sales 100

Brandanew

FEBRUARY 15, 2016

You want the customer to read, get wowed and be interested to contact you if you’re a B2B player. Or simply be convinced to buy if you’re offering a product for direct sales. There’s a great attempt at giving customers reasons to choose. Develop a customer centric view. Is this compelling enough?

Product 100

Product Michigan B2B California 100

Brandanew

OCTOBER 7, 2016

The community boosts innovation, inspiration and sales for knitters. The company has created a system for customers to spend significant time on site. In the recent past, the buried Bauble engagement tactic was a huge success, which increased their customer life time value by 20%. Feeling tempted?

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Community Colorado Social Media Acquisition 174

Brandanew

JUNE 15, 2015

Yes, content marketing is all about telling your existing and potential customers how your product or service can make a big difference in their lives without sounding like a desperate door to door salesman. Storytelling is the art of convincing your target audience to buy your products and services without actually giving them a sales pitch.

Viral 100

Viral Marketing Social Media SEO 100

Brandanew

FEBRUARY 26, 2016

Email marketing is still among the strongest ways to get the message across to customers and prospective clients. In this post, I’ll go through tips for improving click through rates and open rates for your customer emails. This is the very first thing a customer sees before he/she even thinks of opening the email.

Email 100

Email Marketing B2C Social Media 100

Brandanew

NOVEMBER 4, 2015

In layman terms, we all love our ideas and we’d do anything to scale them up to something sustainable and reach out readers or customer base. It allows you to gather leads, build a sales funnel, and also create thought leadership and establish a brand. How Can You Use Social Media To Boost Sales? Why you should attend?

Social Media 100

Social Media Marketing Media Small Business 100

Brandanew

OCTOBER 27, 2015

What exactly do you want to offer to customers? If you are not sure then your campaigns will not be focused on the right segments nor will the right customer get attracted to them. This is branding 101, define your customer. You may sell once but you will lose the customer forever. Branding dos for Startups and Smallbiz.

Small Business 100

Small Business Startup Social Media Naming 100

Brandanew

JULY 25, 2016

The key to success is staying creative and consistent with all the experiences customers may have with the brand. There’s a ton of potential to increase footfalls into the store by simply being a part of the customer’s home and story. Think about how you can actually be a part of your customer’s journey!

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Mobile Engineer Media Hiring 100

Brandanew

JANUARY 19, 2016

Get an unusual protagonist: For instance, tell a tale from the perspective of your customer, or an imaginary character. Put yourself in a difficult customer situation: You may have a new experience. Align story to customer values : Know what your customers want and what their challenges are. Sales come with trust.

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Framework Conversion Audience Video 100

Brandanew

MAY 6, 2016

Recently while speaking to a client, we talked about how his company was now transitioning from a traditional sales model to a more digitally cohesive environment. The way a new customer was acquired wasn’t just through a single channel but spread across. Salespeople in the social era had to be digitally social too.

Social Media 100

Social Media Curation B2B Sales Cycle 100

Brandanew

NOVEMBER 22, 2016

Believe: The customer is everything. Instead of sticking to promotional purposes of your posts, expand them to the information that your customers want to see. The more your startup engages with your future customers, the better chances are you’ll build a successful brand. if that’s not important for your brand.

Affiliate 100

Affiliate Startup Social Media Pay to Play 100

Brandanew

SEPTEMBER 24, 2015

Vans Custom Culture. A national high school shoe customization contest, Vans Custom Culture invites schools from all over the United States to participate and win money for their art programs. And lastly, please don’t sound too pushy – it puts people off instead of nudging them to interact with you! .

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Costa Rica Social Media United States Viral 100

Brandanew

DECEMBER 23, 2015

Businesses that keep updated blogs seem more relatable and trustworthy to a potential customer: This is especially important for service-based businesses, as it’s hard to get potential customers to trust you online. You must update your blog, otherwise your potential customers will think that you are not taking your business seriously!

Affiliate 100

Affiliate India B2B Advertising 100

Brandanew

JULY 11, 2015

Its existing premium customers won’t take it kindly as it dilutes the said image. So, it is not only the sales but the sheer image that takes the equity to a different level altogether. Brand experience is a combination of everything that a customer goes through while purchasing and using that brand. Brand experience.

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Virginia Equity Differentiation Dilution 100

Brandanew

AUGUST 1, 2016

Nick started WSM after working in sales and marketing for tech, public relations and consulting firms throughout the Midwest. What are the key necessities for an organization trying to reach future customers? Obviously all this is prefaced on the idea that you know who your customers are. Production : Brandanew.co

Social Media 100

Social Media Marketing Media B2C 100

Brandanew

NOVEMBER 2, 2015

Stage 2 Interest – Grabbing customer attention, getting their contact and building interaction with them. Stage 4 Sales – Converting your email leads to a paying customer and creating loyalty ( more ). Very rarely does viral last, but your customers will appreciate the utility you bring to them for a while.

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Viral Social Media SEO Later Stage 100

Brandanew

JULY 7, 2015

You can make use of customized landing pages to generate more leads from your target audience. It is the technique of using words to deliver experience, usage and value to the customer instead of a sales pitch that resembles that of a door-to-door salesman. Pro Tip: Use Unbounce for all the A/B testing on landing pages.

Social Media 100

Social Media Startup Audience Media 100

Brandanew

SEPTEMBER 9, 2015

Getting a Starbucks in Barnes and Nobles is a good idea, but for Starbucks Walmart, it may give a different image out to the customers. This could conflict with your distribution or sales strategy, but ensure that you know the impact every new activity has on your Startup and small business brand. Be sure it is what you want.

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Small Business Distribution Hiring Startup 100

Brandanew

NOVEMBER 18, 2015

Show other happy users and get some real customers for testimonials if possible. Let your customers share your stories. Do you want direct sales or want traffic to your website? It is important to be discerning in that respect. One size does not fit all. Establishing trust. Be very clear about your goals.

Social Media 100

Social Media Video Media Audience 100

Brandanew

OCTOBER 19, 2015

Well, simply because it not only increased sales but created an entirely new market. It convinced everyone that without a diamond no marriage proposal is complete and the customers believed them. This punchline was so popular that it entered pop culture and lent its name to a James Bond film. Why is it considered to be so great?

Campaign 100

Campaign PR Naming Design 100

Brandanew

APRIL 13, 2016

Have a goal, e.g. getting traffic to your site, an engaged community, leads, sales etc. Target your ideal customer. New customer case study or feedback. Always compare it to people who are engaging with you on your site and with your content on other platforms. depending on your interest. Have a plan. Top 10 Product designs.

Campaign 100

Campaign Audience Social Media Video 100

Brandanew

OCTOBER 3, 2015

But not every brand succeeds in really engaging their customers despite having spent millions. Lacoste: The French fashion major not only wanted Facebook fans but wanted to increase traffic and sales in there website through Facebook. Their current Facebook audience is over 21 million fans! Full case study ).

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Africa Social Media Campaign Media 100

Brandanew

SEPTEMBER 17, 2015

Companies that have been making an effort to humanize their content strategy, have been able to: a) increase sales, b) inspire users to stay longer on their websites and. c) foster customer satisfaction! Offering personalized content means sharing relevant and knowledge based posts that a consumer can get a solution from.

Marketing 100

Marketing Analytics Video Campaign 100

Brandanew

JULY 20, 2015

Stories make people relate to the narrative: People can relate to the characters of a story, even if they are indirect sales pitches. Stories Drive Consumer Behavior: Eventually these stories stealthily drive the customers and dictate their behaviour. So, let us see how storytelling plays a major role in this marketing. Made my own!

Viral 100

Viral Curation Audience Social Media 100

Brandanew

JULY 9, 2015

Most small business owners are focused on getting sales and direct business. What works for your brand, usually needs to be tested, customized and understood without apple-orange comparisons. Image source: Flickr. 5 Reasons Why Content Marketing Is Getting Harder And Why You Need Experts.

Marketing 100

Marketing SEO Metrics Agile 100

Brandanew

JUNE 26, 2015

Engage these followers in a conversation that leaves an impression of you as someone who isn’t just bothered about sales; but also a customer-centric brand interested in imparting knowledge about the industry you function in. And lastly, 10. Repeat tweeting (Parrot-ing much?).

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Warrant Social Media Media Audience 100

Brandanew

OCTOBER 30, 2015

Niraj works on programming, customer support and sales, and also contributes to design and UI. About Guest Author: Niraj Ranjan Rout is the founder of Hiver (formerly GrexIt), an app the lets you share Gmail labels with other Gmail users. He’s a fusion music aficionado, loves to play the guitar when he can.

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Social Media Media New York Channel 100

Brandanew

AUGUST 12, 2015

They simply have not had enough time to establish a track record or develop a customer base. But let us see if we can come up with a few helpful tips on how to build customer trust for your Startup brand. How To Build Customer Trust For Your Startup Brand. So, how do they proceed? Well, there are no easy answers to this.

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Customer Startup B2B Retention 100

Brandanew

MARCH 7, 2016

In many previous organizations that I’ve worked with Sales was always a team somehow disconnected with marketing or product. As an engineer one of my first challenging problems was how to reproduce what the sales guy had promised the customer on our software. And my customer connect dream come true.

Sales 100

Sales Marketing B2B Lead Generation 100

Brandanew

AUGUST 13, 2015

In a world driven by social media mentions, reviews, and a Google search before you buy anything, it’s not hard to believe that your customers (B2B or B2C/ Pens or Cars) are looking you up. Your content hub or blog will provide an easy customized solution. Your Blog/ Stays on Google forever. Your Blog helps you build trust.

Small Business 100

Small Business Marketing Software Review Social Network 100

Brandanew

SEPTEMBER 12, 2015

For a B2B brand More often than not your customers expect you to be thought leaders in your friend. Focusing on sales – not sounding human enough. Most marketers confuse content marketing with delivering their sales pitch and often end up just elaborating a lot more on the sales than the value they bring.

Marketing 100

Marketing Viral SEO B2B 100

Brandanew

MAY 11, 2016

How do you ensure that your brand elements are making your customers feel something? You customers need to feel that they’re a part of a larger community that has similar values and needs. Remember, the power of one distraught customer is not a loss in sales, but a loss of trust in an entire network or community.

Social Media 100

Social Media Community Viral Retention 100

Brandanew

MARCH 24, 2016

“You need to be where your customers are!” Those searchers are your potential customers. Actually customers and the industry as a whole are reshaping and as a result, sales people are getting less effective. And where do potential leads and current customers look for that info? But stats prove otherwise.

Social Media 100

Social Media B2B Media Vertical 100

Brandanew

FEBRUARY 24, 2016

Why are your customers using Twitter? Even if you’re not actively on Twitter, keep a handle live and running so that your customers can find you. How often are your customers online on Twitter? This great infographic by Twitter will also tell you that your customers (millennials) are 60% likely to Tweet once a day.

Social Media 100

Social Media Channel B2C Lead Generation 100

Brandanew

FEBRUARY 19, 2016

So, let’s go through some tips on how you can create something that’ll attract your customers right away! This content is not a sales brochure but something you’ve really invested effort on. Get in touch with us if you’re looking at winning your customers over with amazing content !

Marketing 100

Marketing Elevator Pitch Community Audience 100

Brandanew

JUNE 24, 2015

Running absolutely no blog or a weak one that barely gets updated, is just not acceptable by digital standards, if you want your business to become ‘the one’ for your customers. Content doesn’t necessarily mean overselling your products/ services in different ways, it has to be more about the user than your sales graph.

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Social Media SEO Media Audience 100