Genuine VC

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Why Does Funding Begin with “Fun?”

Genuine VC

Telling the same pitch over and over again… taking time away from more immediately impactful endeavors like recruiting and customer development… the endless follow-ups and inevitable radio silence… fun? For entrepreneurs, seeking seed capital means meeting with numerous VC firms and sometimes dozens of angels… fun?

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Our Investment in tapCommerce is the Real Deal

Genuine VC

Yet when you look at actual the figures, it’s truly astounding: this year mobile e-commerce sales will be triple that of what it was just a short time ago in 2011, with tablets driving much of that spending growth. So consequently for retailers, attracting and retaining customers is an inherently different challenge.

Cofounder 103
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Announcing Our Investment in Renoviso

Genuine VC

The rationale behind our investment isn’t built upon my one lone VC customer experience. It’s about helping foster consumers though a rich buying experience… The innovation happening in this space now is centered around the way vendors present, inform, and consummate a sale.

Syndicate 100
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Our Investment in CustomMade: Riding the Next Wave of E-Commerce in High-Consideration Shopping

Genuine VC

The innovation happening in this space now is centered around the way vendors present, inform, and consummate a sale. The startup’s offering has solved many of the pain-points which consumers face when purchasing not only a higher-priced luxury good, but a unique and custom one at that.

Web 134
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How to Find the Perfect Startup Job: Part II "Sifting Through a Sea of Companies"

Genuine VC

mass-customization ecommerce, mobile-local platforms, technology-enabled education), identify all of the startups within your geography, and network to anyone within the company to find out their hiring pace. DOs for a systematic rather than haphazard startup job search: Pick a specific vertical or theme (e.g.

Startup 148
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What I Learned from the TapCommerce Founders

Genuine VC

Subsequently, through learning first-hand via their own experimental shopping app called TapSave -and- attending to conferences to specifically speak to potential customers about painpoints, they focused in on an initial offering which was true to their ad-tech backgrounds. Prioritize the right customers.

Founder 142