Both Sides of the Table

JANUARY 12, 2014

Link has a summary of his argument plus a great video). SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. I was talking with a colleague once about how videos go viral. Look at Viddy & SocialCast.

SEM 379

SEM Viral Marketing Widget 379

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Social-media advertising. Display advertising.

Lead Generation 285

Lead Generation SEM Viral Marketing 285

Both Sides of the Table

FEBRUARY 7, 2013

” So Ethan went to work as a product manager at Google Video. And because I wanted Ethan to be able to attract a great team, build & iterate a product, test it with initial customers and refine his strategy before having to take the wrappers off of his company. When Ethan was considering leaving Google we talked about it.

Southern California 359

Southern California San Francisco CTO Hire SEM 359

YoungUpstarts

MAY 11, 2016

While the nuts and bolts of their business may still live on their primary website, content like blogs, video, photos, and other social media are almost always hosted somewhere else. Complementary domains give businesses the ability to maintain more control over their brands and create a better experience for their customers.

SEM 100

SEM Los Angeles Software Review Naming 100

YoungUpstarts

JUNE 9, 2013

Ric Dragon’s seminal publication “ Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever ” is different. These elements could be formulated into social pyramids which can be customized for different social platforms depending on their properties.

Technical Review 159

Technical Review Social Media SEM SCRUM 159

Startup Lessons Learned

SEPTEMBER 7, 2008

Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Its a nice complement on the product engineering side to his customer development methodology.

Customer Development 131

Customer Development Engineer San Francisco Developer 131

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy goes deeper into customer relationships to uncover opportunities that engage, activate, and retain. This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. Your customers want different things.

Marketing 115

Marketing Framework Metrics Channel 115

Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Social-media advertising. Display advertising.

Viral 120

Viral Lead Generation Customer SEM 120

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Startup Lessons Learned

SEPTEMBER 22, 2008

The law of large numbers (of customers) says you cant help but make at least some money - your valuation is determined by how well you monetize the tidal wave of growth. Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Startup Lessons Learned

SEPTEMBER 14, 2008

Lessons Learned by Eric Ries Sunday, September 14, 2008 How to listen to customers, and not just the loud people Frequency is more important than talking to the "right" customers, especially early on. Youll know when the person youre talking to is not a potential customer - they just wont understand what youre saying.

San Francisco 131

San Francisco Customer Lean Continuous Deployment 131

crowdSPRING Blog

JULY 27, 2010

A strong website can help a small business to more effectively market its products or services – even if the small businesses’ customers are all local. If you need help, you can leverage crowdSPRING’s community of more than 67,000 designers and writers for your custom web design. Consider Site Load Times.

Small Business 123

Small Business Web Design Marketing 123

crowdSPRING Blog

JULY 27, 2010

A strong website can help a small business to more effectively market its products or services – even if the small businesses’ customers are all local. If you need help, you can leverage crowdSPRING’s community of more than 67,000 designers and writers for your custom web design. Consider Site Load Times.

Small Business 122

Small Business Web Design Marketing 122

Both Sides of the Table

JANUARY 19, 2015

Along with Greycroft, I was the first institutional investor in Maker Studios (sold to Disney for nearly $1 billion) and am still the largest investor in Mitu Network , the largest online video producer of Latino content. We have made 5 online video investments in total – some we will talk about later this year.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Both Sides of the Table

MARCH 25, 2016

After a year in the market, MakeSpace was growing rapidly and our biggest issue was CAC (customer acquisition costs) relative to payback period (when we get our marketing investment back) and relative to LTV (lifetime value). It is Blockbuster video in the dawn of Netflix. Our centralization is their achilles heel. Choose that market.

Startup 150

Startup Seed Money DC Software Review 150

Startup Professionals Musings

AUGUST 17, 2018

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Social-media advertising. Display advertising.

Lead Generation 137

Lead Generation SEM Viral Social Media 137

Startup Professionals Musings

APRIL 25, 2014

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Social-media advertising. Display advertising.

Lead Generation 248

Lead Generation SEM Social Media Startup 248

Startup Lessons Learned

NOVEMBER 7, 2008

Thats the conclusion Ive come to after watching tons of online products fail for a complete lack of customers. Our goal is to find out whether customers are interested in your product by offering to give (or even sell) it to them, and then failing to deliver on that promise. We finally settled on a $1.99 Setup a simple website.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Up and Running

JULY 26, 2016

The chicken-egg issue of getting customers to your platform while you don’t have any money to spare is a puzzle that many companies are unable to figure out at all. Then, in 2015, this is who we added to the team: Jan-15: Head of Customer Success (growth team). 1x hacker in charge of product/development.

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Lessons Learned

SEPTEMBER 15, 2008

See Customer Development Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process. Labels: customer development , lean startup 8comments: Amy said. September 11, 2008 2:06 PM Editor said. Expo SF (May.

Lean 168

Lean San Francisco Startup Continuous Deployment 168

YoungUpstarts

SEPTEMBER 10, 2018

More metrics need to be identified such as product testing, market validation, and/or customer validation in order to show that a market opportunity exists. In addition, we already had some really great quotes from our free users, so in the next application we included them in the application video.

Programming 124

Programming Chile B2B B2C 124

Cracking the Code

FEBRUARY 12, 2007

Getting the most of your online marketing: the In & Out of SEM/SEO. The videos can be watched at Bessemer Online Marketing Portal (the other materials are not public). on a scale of 1-4). on a scale of 1-4). Posted by Philippe Botteri. at 8:53 PM. Anonymous said. runescape runescape money runescape gold. runescape money. 12:30 AM.

Software Review 48

Software Review SEM Marketing Las Vegas 48

Steve Blank

APRIL 30, 2009

Customers went into the store either looking for the SuperMac product by name (if our demand creation activities had been effective) or went in unsure of which brand of board to buy. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) That’s 10x what many websites convert.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Startup Lessons Learned

SEPTEMBER 18, 2008

When you have an infinitesimal number of customers, it can be embarrassing. But as long as your ego can take it, there are huge advantages to having a small number of customers. Most importantly, you can get to know those few customers in a way that people with zillions of customers cant. You can even meet the friend.

San Francisco 133

San Francisco Lean Continuous Deployment DC 133

Startup Lessons Learned

SEPTEMBER 2, 2008

Scalable systems are no exception - if your assumptions about how many customers youll have, or how they will behave are just a little bit wrong, you can wind up with a massive amount of wasted code. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Expo SF (May. Want to learn more about me?

San Francisco 94

San Francisco Continuous Deployment Agile Lean 94

This is going to be BIG.

FEBRUARY 26, 2010

Check out the highly entertaining front page video.) " Knewton ( www.knewton.com ) has developed the industry's first adaptive learning engine, customizing educational content to meet the individual needs of each student. This person is also creative, curious and always looking for new ways to engage our customers.

San Francisco 92

San Francisco CTO Hire Developer EC2 92

ConversionXL

APRIL 4, 2017

SEM is great because you can capture people as they’re searching for a solution, which is often some of the highest intent traffic you can find. Though, increasingly, you can target with great granularity (especially on social) and set up custom audiences to create a holistic full-funnel paid strategy. trillion searches per year.

Channel 118

Channel Marketing Viral SEO 118

Startup Lessons Learned

SEPTEMBER 10, 2008

The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? ► April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0 Expo SF (May.

Software Review 68

Software Review San Francisco Technical Review Continuous Deployment 68

Startup Lessons Learned

SEPTEMBER 2, 2008

Labels: agile , listening to customers 3comments: hauteroute said. Wouldn't it make more sense to Learn (customer discovery) then proceed to ideas,code, data, implement and measure? The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? How to listen to customers, and not just the loud.

San Francisco 142

San Francisco Continuous Deployment Lean DC 142

Startup Lessons Learned

SEPTEMBER 12, 2008

The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? ► April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0 Expo SF (May.

Audience 119

Audience San Francisco Continuous Deployment Lean 119

Occam's Razor

JUNE 4, 2012

Custom reports on the other hand are, well, hand crafted by you for a specific purpose with a set of guiding principles (" Acquisition, Behavior, Outcomes! ") In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. One of the hallmarks of our course (my course!)

Analytics 127

Analytics Campaign Search Customer 127

Startup Lessons Learned

SEPTEMBER 15, 2008

In my experience, the majority of changes we made to products have no effect at all on customer behavior. The report is set up to show you what happened to customers who registered in that period (a so-called cohort analysis ). This report is set up to tell you about new customers specifically. First of all, why split-test?

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

Startup Lessons Learned

SEPTEMBER 13, 2008

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. Slowly, over time, we optimized (or eliminated) each step in the process of becoming a customer by giving us money.

SEM 164

SEM San Francisco Lean Continuous Deployment 164

YoungUpstarts

APRIL 26, 2016

Apps are for retailers’ most loyal customers by definition (who else will download your app?). So instead of a generic shopping app, consider a VIP program for your best customers, delivered through an app. This will not only drive more revenue from these customers, it will also make their experience better.

Mobile 100

Mobile Web SEM Affiliate 100

ConversionXL

FEBRUARY 3, 2022

WordStream confirmed that seven days was plenty of trial time, and they didn’t need to waste resources chasing customers down a longer funnel. No changes were made to the customer journey, and it had nothing to do with revenue lift. Growth marketers focus on the entire customer journey. How do people discover you?

Framework 102

Framework Marketing Acquisition Retention 102

Startup Lessons Learned

SEPTEMBER 2, 2008

The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? ► April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0 Expo SF (May.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Occam's Razor

DECEMBER 6, 2010

To share with you three custom reports that I find to be super valuable when I am doing web data analysis. I love custom reports. With that motivational speech, :), below are three custom reports that are of incredible value. and instead advanced the creation of focused custom "micro-ecosystems" that 1.

Analytics 125

Analytics Web Customer SEM 125