A Smart Bear: Startups and Marketing for Geeks

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Trends: Follow or flee?

A Smart Bear: Startups and Marketing for Geeks

People selling first edition hardcover books are met with dwindling competition and joined with grateful customers who feel abandoned by the Kindle-driven online “book” industry. But the numbers of those customers is itself dwindling and few booksellers make enough money to keep the doors open. Is that really better?

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Smart Bear Live 8: Edwin from MeetingKing.com

A Smart Bear: Startups and Marketing for Geeks

Listen to this episode if you want to hear about a founder who has a product and users and paying customers … and is trying to figure out how to take his company to the next level and grow faster. Jason: So how many of those 20,000 people are paying customers? Edwin: Okay, I have different types of customers.

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Smart Bear Live 5: Dan from SyncBloc.com with Mark Suster

A Smart Bear: Startups and Marketing for Geeks

of companies should never raise venture capital. Venture capital, it’s a very particular industry. Maybe just 50 or 100 customers and you’re making enough money that this is your deal. Mark: But Dan, I want to say, your language, you have to be careful about not coming across as a grumpy entrepreneur.

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How to simplify complex decisions by cleaving the facts

A Smart Bear: Startups and Marketing for Geeks

This appears in statements like “We’re getting killed in the market for not having F” or “I’m sick of customers complaining — rightly! — that we’re bad at E” or “20% of customers leave us because we’re so bad at D.”