A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 5, 2014
It’s often said that you shouldn’t talk about price during customer development interviews. This is often B2C because the value is in quantity of customers, and there’s 100x more consumers than businesses. $1/mo simple enough to be self-service). Even bootstrapped businesses can make this work (e.g.
A Smart Bear: Startups and Marketing for Geeks
AUGUST 22, 2017
Product teams have been repeating the MVP (Minimum Viable Product) mantra for a decade now, without re-evaluating whether it’s the right way to maximize learning while pleasing the customer. It’s selfish and it hurts customers. The problem is that customers hate MVPs. Customers want great products they can use now.
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A Smart Bear: Startups and Marketing for Geeks
MAY 3, 2010
Putting customers first. Legendary customer support. When a company claims to "put customers first" but then uses "Level 1 support" as a shield to prevent customers from intruding on profits, we realize talk is cheap. Instead of "disruptive" say "72% of our customers say they'll never go back to a normal email client.".
A Smart Bear: Startups and Marketing for Geeks
MAY 21, 2013
If you are trying to maximize revenue from a small audience, you need to get the most possible out of each customer, even if that means losing sales. Fewer customers can often be a good thing, especially when it comes to fewer support requests. Also, a higher price tends to attract a higher quality customer.
A Smart Bear: Startups and Marketing for Geeks
JULY 31, 2017
Your customers don’t want to figure out some newfangled thing just to navigate a dialog box. In fact, your customers don’t want to think about you at all. The trouble comes when we change for the sake of ourselves instead of our customers. The question to ask is: What will maximize your customers’ utility and joy?
A Smart Bear: Startups and Marketing for Geeks
SEPTEMBER 4, 2012
Dan: Videos, music. Dan: Music, videos. Selling videos. So Leon and I have met numerous times, about marketing strategy and the music one is that developed after Chicago became a customer. He’s a conduit to it and first of all he’s a perfect customer for this. Jason: Why is that premium? Dan: For money.
A Smart Bear: Startups and Marketing for Geeks
JULY 23, 2013
The mindset works like this: It costs a lot of money to land an enterprise customer. And: how many times do you run through that process and still lose the customer? So these costs are amortized over the customers you do land. time to earn back the revenue to cover all your customer acquisition expenses) 75% annual retention.
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