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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

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Customer Trust Is An Opportunity With A Huge Payback

Startup Professionals Musings

Use video and audio, rather than jargon, abbreviations, and computer lingo on your site. I see lots of new software put together on a shoestring as a “proof of concept” – but then gets rolled out to customers “asis” due to lack of time or money to “harden” the product. Don’t take shortcuts on these.

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5 Keys to Ensuring Credibility, Trust, and Customers

Startup Professionals Musings

As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. I summarize the key elements of the transformation as follows: Customers are seeking control in a run-away world.

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11 Tips For Increasing Customer Engagement

The Startup Magazine

Customer engagement strategies encourage businesses to provide a positive experience that will encourage buyers to return by focusing on how you interact with your customers online and offline. Building an effective customer engagement strategy can create a substantial impact on your business.

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7 Reasons Why Video Marketing Is Essential To Boost Your Business

YoungUpstarts

In today’s digital era, video is the most preferred form of content in the world. Over 500 minutes’ worth of videos is uploaded per minute on YouTube alone. If you want to elevate the status of your business, you can’t afford to miss out on harnessing the power of videos. Top Reasons To Focus On Video Marketing.

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Using Video at Every Stage of The Customer Journey

Duct Tape Marketing

Using Video at Every Stage of The Customer Journey written by John Jantsch read more at Duct Tape Marketing. Ben is a co-founder and executive producer of Storyboard Media, a B2B marketing, and video production firm in North Carolina. Questions I Ask Ben Oliver: You believe video is more than just another form of content.

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Moneyball and the Investment Readiness Level-video

Steve Blank

This video is a companion to the blog post here. If you can’t see the video above, click here. Additional videos here. Startup Tools here Filed under: Customer Development , Lean LaunchPad , Teaching , Venture Capital. Customer Development Lean LaunchPad Teaching Venture Capital' Read it for context.

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