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53 Questions Developers Should Ask Innovators

TechEmpower

Even when they have talked to multiple developers or development firms, we’re often the first to ask basic questions like “Who are your customers?” Who are the customers? Can you provide specific examples of different types of customers, what they need, and what the system will do for them? will you leverage?

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7 Reasons Why Video Marketing Is Essential To Boost Your Business

YoungUpstarts

In today’s digital era, video is the most preferred form of content in the world. Over 500 minutes’ worth of videos is uploaded per minute on YouTube alone. If you want to elevate the status of your business, you can’t afford to miss out on harnessing the power of videos. Top Reasons To Focus On Video Marketing.

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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. So why is online video such an attractive market to build a startup? As I point out frequently, people want to consume video. We like sight, sound & motion.

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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

On YouTube, a keyword-targeted pre-roll ad might show the same video to a CEO and an intern. On Facebook, an ideal customer may log on to see photos of a new nephew, not to check out a 30-second demo of your SaaS product. LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform.

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6 Lessons Most Entrepreneurs Only Learn On The Street

Startup Professionals Musings

With information overload due to the Internet, you need to find your customers, rather than assume they will find you. That first burst of customers via word-of-mouth or a viral video won’t sustain your growth. Even the best solutions require marketing to survive. Don’t under-estimate or ignore your competitors.

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7 Startup Marketing Strategies To Bring In Customers

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Email marketing.

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How to Use Video to Scale Your Business

The Startup Magazine

If you’re an entrepreneur and you’re not using video to grow your brand then you are leaving a lot of money on the table. Video is all the rage right now and people cannot stop consuming it. Many people have found out that when they use videos for the products on their website, they’re getting higher conversion rates.

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