A Smart Bear: Startups and Marketing for Geeks

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“Stealth mode” and other f’ing brilliant strategies

A Smart Bear: Startups and Marketing for Geeks

You don’t need the distraction of customers clamoring outside your office while you’re still refactoring your NoSQL database structures. Getting consistent attention from the media is easy too — why wouldn’t popular bloggers want to write about you all the time? Especially when you consider competitors.

Stealth 309
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Smart Bear Live 7: More from AZ Disruptors

A Smart Bear: Startups and Marketing for Geeks

Jason: Because you said premium digital media, so I didn’t get selling music out of that. Gelie: So you create a free profile, you promote your business, whatever you want to promote, and now you’re in my database. Dan: Because you’re not giving it away for free. You want people to pay for it. Dan: For money.

Cofounder 199
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Episode 3: Smart Bear Live!

A Smart Bear: Startups and Marketing for Geeks

If someone wants to become an entrepreneur, is it more important to keep looking for a really good media idea that you can do a month’s worth of customer development on or is it better to think of literally what complete start up can I make in a week? You may not have that data in the database. Those are great. That’s OK.

Cofounder 208
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Marketing Platform Independence

A Smart Bear: Startups and Marketing for Geeks

So if you had to leave Heroku, you'd just get a hosted server somewhere, "git clone" your code, install a database, and restore from a backup. Unlike Twitter, where social media marketing consultants don't care which Twitter clients are most popular. Your company is still alive.

Marketing 229