Gust

NOVEMBER 7, 2011

If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. They also identify clearly the five key social media mistakes that I often see, along the following lines: 1. Not having a social media policy. But simply jumping in is not enough.

Social Media 125

Social Media Media Startup Curation 125

Gust

DECEMBER 22, 2011

Nevertheless, even industry veterans are often fuzzy on the definitions and boundaries between different types of IP and the ways they can be protected and exploited. This includes website content and software code as well as the more obvious examples in media and publishing.

Intellectual Property 149

Intellectual Property Technical Review Software Review IP 149

Gust

JANUARY 4, 2012

The quicker the startup establishes a strong brand identity that “sells itself” through word-of-mouth and social media, earning goodwill in its name, the sooner it can effectively chase away knockoffs that try to use confusingly similar names , logos, or domain names. This is not to suggest there is no legal recourse whatsoever, though.

Intellectual Property 143

Intellectual Property IP Startup United States 143

Gust

MAY 18, 2014

They are overloaded by the media with amazing advertising messages, and people now realize that you can’t believe anything you see in pictures, and even videos can be edited to deliver any message. In fact, we are all media companies now, with our cell phones, computers, and professional-looking publishing tools.

Customer 166

Customer Audience Advertising Social Media 166

Gust

JUNE 23, 2014

Since a startup by definition is not a recognized brand, you are the brand, based on the social media culture of today. From comments, you will accumulate external links both into and out of your site, and get additional ranking from Google.

Startup 174

Startup Cofounder Social Media SEO 174

Gust

JANUARY 20, 2013

These game changes include using social media, to provide real-time two-way communication; cloud computing, which enables efficient, lower-risk automation of business processes; and the millennial mind-set, which does not tolerate anything that moves at a snail’s pace. Leverage the game changers to gain the speed you need.

Startup 180

Startup Social Media Cloud Customer 180

Gust

JUNE 22, 2014

Since a startup by definition is not a recognized brand, you are the brand, based on the social media culture of today. From comments, you will accumulate external links both into and out of your site, and get additional ranking from Google.

Startup 125

Startup Cofounder Social Media SEO 125