Startup Professionals Musings

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6 Metrics On How Well Your Business Is Driving Demand

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. The fuel for any good demand generation program is relevant, buyer-centric content. Demand generation revenue performance.

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7 Keys To Balancing Business Against Personal Demands

Startup Professionals Musings

Many entrepreneurs, especially women, gravitate to entrepreneurship because they see it as the way to balance work and family demands. Be realistic about what brings happiness to you. That could mean they are forgoing happiness on the business side. Some men want a family relationship, but the business is what makes them happy.

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6 Demands Of Today’s Me-Centric Customers On Startups

Startup Professionals Musings

A positive result of being a recognized category expert is that it gives you the credibility to broaden demand and start new trends, instead of waiting for outside influencers and other customers. Naturally, you then get the lion's share of that increase in demand. Customization – convince me it was made-for-me.

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5 Steps To Finding The Best Investor For Your Startup

Startup Professionals Musings

While I recognize that there continues to be a shortage of venture capital for new entrepreneurs, compared to the demand, don’t succumb to the temptation to take funds from investors that you are not totally comfortable with.

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6 Demand Generation Metrics To Quantify Marketing ROI

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. The fuel for any good demand generation program is relevant, buyer-centric content. Demand generation revenue performance.

Demand 144
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8 Strategies to Boost Your Leadership Impact at Work

Startup Professionals Musings

It seems that today’s worker generation is more demanding, and less willing to accept guidance and direction from anyone with a leadership title. Today’s world demands that you lead up, down, and across, to get your constituents to follow. They want a role in every leadership decision.

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Build On-Demand Teams Instead of Hiring Employees

Startup Professionals Musings

The author outlines eight necessary steps for every business and entrepreneur to capitalize on this movement to on-demand project teams, versus permanent hires. Build an on-demand team of strategic do-ers. The on-demand specialized talent pool already includes 65 million people not interest in being full-time employees.

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