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I-Corps @ NIH – Pivoting the Curriculum

Steve Blank

We’ve pivoted our Lean LaunchPad / I-Corps curriculum. — Over the last three years the Lean LaunchPad class has started to replace the last century’s “how to write a business plan” classes as the foundation for entrepreneurial education. . The Lean LaunchPad is now being taught in over 100 universities.

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Two Venture Capital Industries - But One Lean Start-Up

Seeing Both Sides

The post is a great one, and it raises something I've been thinking a bit about lately, which is whether the lean start-up approach to building start-ups can be applied to industries beyond Internet/software. The case studies will go beyond Internet/software start-ups in exploring how other sectors can apply lean start-up theory.

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The Lean LaunchPad – Teaching Entrepreneurship as a Management Science

Steve Blank

——————– Class 4 Jan 25 th Testing Demand Creation. Class Lecture/Out of the Building Assignment: How do you create end user demand? If non-web, build demand creation budget and forecast. Did anything change about Value Proposition or Customers/Users, Channel, Demand Creation?

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Digital Technology MoshPit

Gregg Fraley, Author of Jack's Notebook

MoshPit has teams combine new technology with existing processes, products, IP, market insights, and services, in an exhaustive way. The session is engaging, highly kinesthetic, intense, fun, demanding — and highly productive. Ideas for innovation projects emerge from the intensive sessions.

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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

With only 25 salespeople, it also required moving away from “spray-and-pray” demand generation to a more focused ABM. The median figures for each strategy should give you an idea of which program to lean towards. Tools for IP-targeted ads: MRP ; Terminus. This required more product evangelism and customer wins. Conclusion.

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Critical Patent Strategies Startups Can Use From Large Companies

Up and Running

Startups constrained by tight budgets may lean toward economizing with a single patent for each product. However, by adopting the best practices of large and well-established enterprises a start-up protects its most precious asset—IP. Monitor patenting activities of competitors.

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Not All Those Who Wander Are Lost

Steve Blank

So bowing to popular demand the 2009 blog posts are now available on Amazon on a portable device which provides instant and random access to any post and does not require power or an internet connection. ……………………………… 60. They Raised Money With My Slides?!……………