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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

But, historically, they’ve undermined monetization—requiring crawler access that savvy users exploit and demanding free clicks for searchers. Technical SEO implementation for paywalled content. News sites have long been at the forefront, but plenty of speciality sites (e.g., The Athletic, Cook’s Illustrated, Adweek) have paywalls, too.

SEO 122
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10 Steps to Expand Your Market Share Worldwide

Women Entrepreneurs Can

Setup a Separate IP Address for Each Region. It’s a good practice to keep your IP addresses separated from each other. That means that you’ll need a different IP address for every website localization you set up. If your audience trusts buying online securely, you need to abide by their demands. To Sum It Up.

Germany 59
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An ongoing discussion on linkedin about Offshore Web Development and building a team in Europe.

Scalable Startup

I’m a startup growth consultant who started a digital marketing + web development agency due to such high demand from my startup clients. work is mostly drupal, wordpress, seo and php/lamp. This discussion began last week and has fostered some great comments and resources… Offshore resources/Europe company for U.S.

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The Modern Approach To Account Based Marketing

ConversionXL

The book dedicates quite a few pages to the ‘customer-centric stack’ and argues that because you’re now able to know when someone is in the market for a solution like yours [via IP lookup or 1st or 3rd party intent data], you don’t need to “spam” them. Reverse IP Lookup. DemandBase.

IP 98
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Retooling Marketing in a B2B Company

Venture Chronicles

More significantly, I follow the advice of many friends who I would call contemporaries in B2B marketing, like Steve Mann at Lexis-Nexis and Chris Selland at HP-Vertica, who align their marketing demand gen efforts to account-based scoring… opportunities instead of leads.

B2B 45
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Progressive Web Apps: What Do Marketers Need to Know?

ConversionXL

This post delivers baseline technical knowledge about PWAs and focuses on aspects—like UX, SEO, and analytics—that most affect marketing teams. We all know how a website works—the codebase is stored on a server, and any person can access it via their browser by typing in the domain name or direct IP address. It’s easy to break SEO.

Web 103
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Smart Bear Live 6: Jared from Padseeker.com

A Smart Bear: Startups and Marketing for Geeks

Jared: Yeah, I think initially the real focus of Padseeker is going to be an on-demand solution to create a website for property management. Jason: I don’t know what “on-demand solution” means. Your SEO is going to improve. Like, “We know that this will increase your SEO and you’ll get more traffic.

API 220