Both Sides of the Table

JUNE 20, 2013

In my first enterprise software company we developed a methodology for sales that we called PUCCKA , which I wrote about previously. Having a good sales methodology can help you ensure your company runs more disciplined campaigns and focuses scarce resources on your best opportunities. But how would I use it?”.

Campaign 336

Campaign Sales Software Customer 336

Steve Blank

FEBRUARY 13, 2024

Marketing and capital expenses (new factory, high R&D expense) were predicated on consumer-scale sales. I got a preview of PhotoCD when I was the head of marketing at SuperMac , a supplier of hardware and software for graphics professionals. All of these would have been great Vision Pro demos for training and repair.

Search 256

Search Marketing Forecast Burn Rate 256

YoungUpstarts

FEBRUARY 13, 2017

CRM software, in this case, can really help you build the foundation of a successful start-up. But, how do you select the right CRM software for your startup? The first step in the process of selecting the right CRM software is reviewing the solutions available to you. Product Demo. Here are some guidelines: 1.

Software Review 118

Software Review Startup Software Software Developers 118

The Next Web

JUNE 7, 2013

Today is the day that eight hopeful startups got to pitch their ideas to investors at startup accelerator Springboard’s Internet of Things (IoT) demo day in Cambridge, England. The eighth is currently operating in stealth mode (yes, even on demo day) but we’re digging to find out more about them.

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Internet Bulgaria Portugal Stealth 120

ConversionXL

AUGUST 18, 2021

A product demo is a critical tool in the sales process. Done badly, you risk losing sales. In this article, you’ll learn what makes a compelling demo. In this article, you’ll learn what makes a compelling demo. What makes a compelling product demo? The principles of a great product demo.

Product 122

Product Analytics Part-Time VPE Video 122

ConversionXL

MARCH 4, 2016

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. There’s a lot we can do online to help our sales teams close deals. It starts with sales enablement. What Is Sales Enablement and Why Should You Care? Image Source.

B2B 48

B2B Sales Technical Review Software Review 48

Both Sides of the Table

MAY 9, 2018

Your product demo crushed. But your co-founder had been senior at one of the big enterprise software companies and if I remember correctly American Express had run a big pilot with you. I always tell people that fund raising is a sales process. You had an amazing meeting with an investor. The dialog was great. That wasn’t you.

Software Review 381

Software Review Churn Rate Due Diligence New York 381

ConversionXL

JUNE 16, 2022

In this article, we’ll explain how to create a marketing playbook to align your teams and boost your sales opportunities. If a social media follower clicks through a casual post to see a formal sales piece, their experience changes, as does their impression of Visme as a brand. Marketing software. Marketing funnel.

Campaign 149

Campaign CTO Marketing Social Media 149

YoungUpstarts

JUNE 11, 2017

For both client and customer, having a handy, easy to reach reminder of a telephone number or website address, can offer you that olive branch for another sale. An effective tool in showing clients what you do or how you can help them, is creating a handy demo with an easy to understand guide on the product or service you offer.

Database 143

Database Software Review Dividend Social Media 143

Women Entrepreneurs Can

SEPTEMBER 15, 2022

Whether you’re offering B2C or B2B SaaS, you need to make sure you’re employing the right sales strategies to drive revenue and get your offering into the hands of people and organizations who need it. . Avoid this and keep reading to find out 4 important sales strategies for SaaS. Offer Free Trials and Demos.

Churn Rate 52

Churn Rate Sales B2C Sales Cycle 52

YoungUpstarts

SEPTEMBER 18, 2012

P.S. Three types of external providers are not mentioned because they are well known: open-source software stacks, domain name (DNS) providers, and marketing/social networking sites. Pager Duty – Rotating list of people “on duty: to get alerts on software failures, escalation policies. Your mileage may vary.

Technology 233

Technology EC2 Mobile Startup 233

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 11, 2010

Ask a technical founder about his startup, and he'll proudly describe his stunning software — simple, compelling, useful, fun. Maybe you'll even get a wobbly demo. Great," I always exclaim, sharing the thrill of modern software development, "so how will people find out about this brilliant website?". Frightening honesty.

Software Review 261

Software Review Technical Review Viral Software Developers 261

A Smart Bear: Startups and Marketing for Geeks

MAY 3, 2010

In fact all these words and phrases should theoretically carry meaning, but theory is for people who don't need to sell $2,600 more software by next Friday so they can make rent. My favorite way to start a sales pitch is to make fun of typical sales pitches. so as we go through the demo, see if you agree. We get it!

Software Review 279

Software Review Technical Review Security Advertising 279

ConversionXL

MARCH 5, 2019

A sales pitch on Twitter or Facebook has the potential to be seen by thousands of people, but anyone who isn’t checking their timeline right then will likely miss it. Sure, it may get the message opened—but it won’t get you any closer to a sale. As Jason Lemkin notes , “Senior folks are super -engaged with their inbox [.]

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Email Campaign Reputation San Diego 130

Software By Rob

JULY 24, 2009

Software by Rob Passionate about Startups and MicroISVs Lessons Learned by a Serial Entrepreneur home about press micropreneurs archives ← The Future of the Web is Small, Academic Earth, Beatles Rock Band, Top Developer Blogs, et al. Realization #5: You Will Never Be Done Finishing a software project is a great feeling.

Software Review 76

Software Review Software Developer Entrepreneur 76

Both Sides of the Table

OCTOBER 19, 2009

After my company was acquired by Salesforce.com I was asked to stop blogging and they took over my blog as an asset in the sale of the company. The first attention we started getting was after we launched the company publicly at Demo on September 25th of this year. The first VC I met with came from attending DEMO. Folksonomy.

Venture Capital 274

Venture Capital Term Sheet San Diego Viral 274

The Startup Magazine

JUNE 5, 2020

As you use their messaging and sales automation tools, you can increase your overall relationships and profits. Sales & CRM: work more effectively with your customers and leads. You can request a demo from CampaignMonitor to see how the automated system works. Sales hub to improve deals, quotes, and meetings.

SMS 101

SMS Marketing Artificial Inteligence Campaign 101

Steve Blank

JULY 24, 2012

The VC’s suggested I should spend a day at Onyx Software, an early pioneer in Sales Automation in Seattle. Their VP of Sales was about 6’ 3” and seemed to be almost as wide. I jokingly said, “If the software business doesn’t work out you guys got a pretty good football team here.” I Know A Great Customer.

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Seattle Cofounder Engineer Sales 259

YoungUpstarts

NOVEMBER 9, 2016

Sales companies. Do not forget to mention the software and tools that they must know for the completion of your business tasks. In the call to action, you can also ask them to send a demo of their work or throw a question that they can instantly respond to. Real Estate Agents. Physicians. Small businesses. Tutors and coaches.

Hiring 145

Hiring Software Review Technical Review Cofounder 145

ConversionXL

MARCH 6, 2019

On Facebook, an ideal customer may log on to see photos of a new nephew, not to check out a 30-second demo of your SaaS product. Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. The sales cycle may last for months, or more than a year. Product announcements and demos.

Video 129

Video B2B Technical Review Campaign 129

ConversionXL

FEBRUARY 3, 2022

Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. For example, if you run a software company, talking to clients at a trade show might put you in touch with the right audience. Image source. Acquisition.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. There are a few things that make optimizing for B2B a different beast: The sales cycle is usually longer.

B2B 48

B2B Conversion B2C Sales Cycle 48

NZ Entrepreneur

DECEMBER 10, 2020

Kiwi inventory forecasting software StockTrim achieved international sales in the UK, Australia and US immediately after launching in 2017. A live demo of the product is essential. It’s been growth ever since, and in 2020 the company pitched for funding to scale up. StockTrim came out successful – oversubscribed, in fact.

Technical Review 103

Technical Review Software Review Due Diligence Startup 103

ConversionXL

NOVEMBER 4, 2021

Taylor Engstrom is a product marketing manager at Auctane, a shipping & logistics software company. If they decide to look up to sales leaders and add a certain level of empathy and curiosity to the equation, this comprehensive approach will ensure a fruitful PM experience for all included parties. Become customer-obsessed.

Product 127

Product Marketing B2B Technical Review 127

Steve Blank

OCTOBER 24, 2016

Microsoft entered the 21st century as the dominant software provider for anyone who interacted with a computing device. 16 years later it’s just another software company. If you think the job of a CEO is to increase sales, then Ballmer did a spectacular job. Ballmer went on to run Microsoft for the next 14 years.

Azure 120

Azure Business Model Cloud Artificial Inteligence 120

Both Sides of the Table

APRIL 2, 2014

There’s an old joke in software development, “How much time does it take to design software?” If you’ve been involved with a number of software projects you already have an intuitive sense for this. There is nothing that will focus the mind more than not wanting to be on stage with a demo that bombs.

Software 344

Software Part-Time VPE Engineer Leadership 344

ConversionXL

JANUARY 28, 2021

If your customer service team has insights into why customers are churning, but your sales team is left in the dark, that’s a problem. If your sales team finds themselves spending most of their time explaining your unique features, aligning with marketing to create educational content can go a long way in bridging the gap.

Technical Review 86

Technical Review Software Review Analytics Technical Cofounder 86

Steve Blank

OCTOBER 24, 2016

Microsoft entered the 21st century as the dominant software provider for anyone who interacted with a computing device. 16 years later it’s just another software company. If you think the job of a CEO is to increase sales, then Ballmer did a spectacular job. Ballmer went on to run Microsoft for the next 14 years.

Azure 120

Azure Business Model Cloud Artificial Inteligence 120

ConversionXL

JULY 21, 2022

Its study of B2B buyers shows an even split in how decision-makers interact with sales reps traditionally, remotely, and self-served digitally: Of the B2B leaders that use omnichannel marketing, 83% say it’s a more successful way to prospect and secure new business than traditional “face-to-face only” selling.

Customer 118

Customer Marketing Channel Audience 118

Up and Running

AUGUST 17, 2020

Typically this means investing in sales technology that makes you more agile and is easily scalable as you drive long-term growth. One vital, but often-overlooked, need is effective documentation, specifically when writing sales quotes. Why invest in quoting software? Deliver faster quotes.

Software Review 113

Software Review Software Sales Small Business 113

YoungUpstarts

OCTOBER 16, 2012

Earlier this year, we witnessed the founders of cloud-based inventory and sales management SaaS (software-as-a-service) application TradeGecko pitch their product at JFDI-Innov8 2012 Bootcamp Demo Day. Last week, the startup finally announced its public beta launch.

Sales 230

Sales Management Singapore Cofounder 230

YoungUpstarts

MARCH 5, 2013

Social relationship management platform Nimble is launching a program that would see it offer startups a year of free access to its social relationship software. With Nimble , companies can build their contact database of not just potential sales leads, but also influencers both online and offline, analysts, editors, bloggers, and partners.

Software 124

Software Startup Database Global 124

Version One Ventures

MAY 17, 2022

In years past, the B2B customer experience and buying process were owned by sales. If you wanted to buy new software, you talked with a salesperson. Yet while more and more companies are embracing a product-led philosophy, marketing tools haven’t kept pace and are geared toward legacy sales-led strategies. .

B2B 107

B2B Stealth Product Portfolio 107

NZ Entrepreneur

MAY 27, 2019

My first startup was a web based software system for the hostel industry, and I had limited technical experience. After you have validated your idea and studied your market (which costs next to nothing), you can build screenshots or a very simple demo. NZ Sales Manager. Australian Sales Leader. NZ Entrepreneur.

Technical Cofounder 64

Technical Cofounder Cofounder Technical Review Software Review 64

Steve Blank

APRIL 21, 2011

This week they were testing their hypotheses about the sales “Channel” – how a company delivers its value proposition (i.e. Physical channels include Direct Sales, Rep Firms, Systems Integrators, Value-added Resellers, Distributors, Dealers, Mass Merchandisers, and Original Equipment Manufacturers.

Channel 215

Channel Artificial Inteligence San Francisco Business Model 215

Steve Blank

MAY 11, 2009

Present at the Creation It was early 1991 and Apple’s software development team was hard at work on QuickTime , the first multimedia framework for a computer. But Apple had planned to announce and demo QuickTime without a way to get video into the Mac. So SuperMac engineering also developed video compression software, called Cinepak.

Video 164

Video Silicon Valley RSS California 164

The Startup Magazine

SEPTEMBER 17, 2023

Finding completely new sources of clients and thus increasing sales is by far the most sought-after for all businesses but also a huge challenge, especially for brands that are that well-known yet. A razor store might cross-sell shaving cream successfully, for example.

Customer 126

Customer SMS Social Media Matching 126