Startup Professionals Musings

article thumbnail

6 User-Centered Design Guidelines To Thrill Customers

Startup Professionals Musings

Much has been written about product design, but designing the total experience from the front rarely happens yet. In the classic book, “ X: The Experience When Business Meets Design ,” Brian Solis details how to design the whole experience, rather than just the product. Make user-centered design processes iterative.

Design 262
article thumbnail

I Haven’t Seen A Startup Yet Thrive Without Marketing

Startup Professionals Musings

Viral marketing is a deliberate marketing action, designed to grow attention at a compound rate, without further stimulus, by word-of-mouth. Someone has to design and create those entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by e-mail.

Viral 348
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Principles Define You As A Design Thinking Leader

Startup Professionals Musings

As a business advisor, I strongly believe that continuous innovation and design thinking are the keys to long-term viability and success. A classic survey of design professionals shows strong agreement, but 92 percent expressed some lack of confidence in their organization’s design vision.

Design 267
article thumbnail

10 Keys To A Credible and Trusted Internet Web Domain

Startup Professionals Musings

Professional user-friendly site design. Studies have shown that consumers gauge credibility in large part based on the appeal of the overall visual design, including layout, typography, font size, color schemes, no broken links, and correct language usage. Follow-up for customer satisfaction.

Internet 294
article thumbnail

How Baby Boomers Fit In The Realm Of Entrepreneurship

Startup Professionals Musings

Software and hardware development architects and designers. On the other hand, there are some roles in a startup where Boomers are probably not the best candidates: Constantly-on-the-road sales territory management roles. Marketing and sales to Gen-Y customers. Labor-intensive roles, including warehousing and construction.

article thumbnail

10 Attributes Of The Perfect Partner For Your Startup

Startup Professionals Musings

If both of you are experts at software development, even though one loves design and the other loves coding, that still won’t get the marketing done. This is probably the best place to apply your “gut” feeling. Brings complementary skills and experience. Look at the big picture first of development, finance, and marketing/sales.

Partner 385
article thumbnail

It’s Time To Design Human Experiences Versus Products

Startup Professionals Musings

Much has been written about product design, but designing the total experience from the front rarely happens yet. In a new book, “ X: The Experience When Business Meets Design ,” Brian Solis details how to design the whole experience, rather than just the product. Keep users engaged throughout design and development.

Design 120