A Smart Bear: Startups and Marketing for Geeks
JUNE 13, 2011
We recently underwent a Cinderella-like transformation: A total redesign of the WP Engine website from despicable steaming pile of hideousness to a designed, thematic — dare I say artistic? If our website design was repulsive — literally — the bounce rate should now diminish. Was it the design that gave us that edge?
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 5, 2013
You’re a builder, a creator — whether a back-end programmer, a Linux hacker, a Javascript ninja, a UX magician, a designer. You love developing an entire app in the browser against a scalable back-end. Most startups fail, despite excellent coding and/or design skills. You make stuff.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
A Smart Bear: Startups and Marketing for Geeks
JANUARY 10, 2011
Here’s a simple question, often asked when designing software but more useful when you’re designing your marketing and sales pitch: How are people doing this today without you? Here’s how this gets your marketing and software design off the ground. Example and pattern. What’s the HTML5 tag for sarcasm?)
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 11, 2010
Great," I always exclaim, sharing the thrill of modern software development, "so how will people find out about this brilliant website?". Does Apple win the hearts (yes, hearts ) of millions because of their obsession with design or because of their development APIs? Maybe you'll even get a wobbly demo. After release of v3.0
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 5, 2014
It’s often said that you shouldn’t talk about price during customer development interviews. Your product is designed with natural tripwires to trigger other pricing ( Freemium model ), or not (business model left as an exercise to your future self). Price is not an afterthought, it is essential business design.
A Smart Bear: Startups and Marketing for Geeks
APRIL 5, 2010
Still, every article I read turns the creative process of business and product design into Vulcanian objectivity. Some developers wrote in asking how I was able to render it so efficiently. Now sure, there are many of aspects of business and product development where it's best to stop obsessing and just cut corners.
A Smart Bear: Startups and Marketing for Geeks
JULY 12, 2010
And even you could work 70 on-task hours per week, that's still blown away by 10 developers at a funded company or even 10 passionate open source developers working part-time. Innovative design and intellectual property are no longer long-term competitive advantages. But working harder is not, in fact, smarter. We're cheaper.
Expert insights. Personalized for you.
253 
Let's personalize your content