Startup Professionals Musings

MARCH 5, 2021

The best startups also see these as opportunities for brand recognition and viral marketing, to simultaneously benefit people and boost the bottom line. For every startup, a key step is to design a resilient organization from the start. Stakeholder power. Customers and employees are the new stakeholders for every business.

Marketing 339

Marketing Startup Global Viral 339

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Sometimes that’s defensible distribution channels. Sometimes that’s product design so thrilling that every customer spreads the word to five more. Find and focus on one reliable distribution mechanism before diluting your time diversifying. Design is important, yet many of the $1B+ SaaS public companies have poor design.

Restful 202

Restful Founder Revenue Acquisition 202

VC Cafe

JULY 15, 2021

What are the main channels for app marketing and distribution today? Ads – targeted advertising is perhaps THE most reliable channel to market and distribute a consumer app. Therefore, my recommendation for startups who are pre-monetisation is to experiment with new organic distribution ways.

Mobile 190

Mobile Social Media Distribution PR 190

ConversionXL

FEBRUARY 3, 2022

Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Neither would have achieved virality had customers not received something tangible for their efforts. We needed to change their own self-belief about their design abilities. The result?

Retention 113

Retention Marketing Acquisition Channel 113

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Board Effect

OCTOBER 14, 2019

According to the American Hospital Association’s Trustee Insights , designing board agendas strategically is one of several tips for enhancing board decision-making. When an issue goes viral, board members must be able to receive information instantaneously in order to make informed decisions accordingly.”. Culture and Conclusion.

Government 55

Government Software Review Technical Review Leadership 55

Startup Professionals Musings

OCTOBER 9, 2023

Defining the right business model requires the same diligence as designing the right product, but the approach and skills required are different. This is not just a product pitch, but must include all elements of your pricing, marketing, distribution and maintenance. Save your viral campaign and major inventory buildup for later.

Technical Review 220

Technical Review Advisory Board Software Review Business Model 220

Agile VC

SEPTEMBER 16, 2014

He had a clear vision of what he hoped to achieve with GrabCAD… to make collaborative CAD design easier in our connected world, where CAD engineers and product designers are more distributed. million CAD engineers and product designers using GrabCAD. Fast forward to today and there are over 1.5

Boston 154

Boston Acquisition Estonia Viral 154

Startup Professionals Musings

JANUARY 30, 2021

Defining the right business model requires the same diligence as designing the right product, but the approach and skills required are different. This is not just a product pitch, but must include all elements of your pricing, marketing, distribution and maintenance. Save your viral campaign and major inventory buildup for later.

Technical Review 399

Technical Review Product Advisory Board Business Model 399

Startup Professionals Musings

SEPTEMBER 2, 2012

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Viral is an outcome, not a strategy. Innovation in marketing is perhaps more important than product innovation. Your brand is a story; tell it. Want control?

Customer 250

Customer Marketing Viral Demand 250

Both Sides of the Table

NOVEMBER 5, 2012

Costs of product on YouTube content is literally 99% cheaper than traditional TV and; Distribution of content can now go viral and can predictably distributed via social networks. Over time if you produce compelling content you can package it up and repurpose it to distribute through other channels. You know you want to.

Silicon Valley 374

Silicon Valley Los Angeles Distribution Java 374

Startup Professionals Musings

OCTOBER 5, 2013

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Viral is an outcome, not a strategy. Innovation in marketing is perhaps more important than product innovation. Your brand is a story; tell it. Want control?

Marketing 260

Marketing Viral Demand Channel 260

Entrepreneurs-Journey.com by Yaro Starak

AUGUST 5, 2011

I am not just delegating but working in the trenches, honing the design, optimizing conversion, testing usability and adding functionality. WebDesignerWall.com : Blog for Web Designers What? Design, usability, code and trends blog for web designers. Guest Bloggers can distribute content for free. Nice deal Why?

Web 81

Web HTML Software Review SQL 81

Startup Professionals Musings

FEBRUARY 4, 2017

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Viral is an outcome, not a strategy. Innovation in marketing is perhaps more important than product innovation. Accentuate the personalizable, own-able, and sharable.

Marketing 120

Marketing Viral Demand Channel 120

Hunter Walker

JANUARY 15, 2021

The falling economic costs of production and distribution have been replaced by a new set of taxes — physical, emotional, psychological — as your community expects new content, accessibility to their heroes and open book authenticity. Tia is healthcare designed for women from the start, combining IRL clinics with URL telehealth.

Viral 146

Viral Algorithm Community Social Media 146

www.forentrepreneurs.com

FEBRUARY 2, 2010

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

JULY 7, 2020

Instead, think of Pinterest as a way to build an audience or an additional distribution channel for your content. But you can succeed with a broader range of topics, like “productivity”: While that design seems pretty simple , the image gathered 25k impressions in roughly 30 days. . Design engaging pins.

Marketing 114

Marketing Viral Campaign Search 114

Startup Professionals Musings

MAY 14, 2012

There are dozens of sources to help you construct your business model, and a good example is a recent book by venture capital investor Elizabeth Edwards, simply named “ Startup ,” which is really designed as a handbook for launching a company for less. Distribution. How do you distribute your product or service? Sales/Marketing.

Business Model 242

Business Model Distribution Viral Green 242

Sophia Perl of Wisdom

AUGUST 27, 2011

Organically, graphic design competitions were happening with no money involved. Soon people from like coffeeshops and non-tech businesses were finding their way to his SitePoint site to post design contests. The design contests were buried in the forums so Mickiewicz knows that he was onto something.

EC2 53

EC2 Social Network Distribution Demand 53

crowdSPRING Blog

AUGUST 6, 2017

“Acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.” The story behind Khan Academy is tech legend: educator Salman Khan started by posting videos on YouTube to help his cousin with her math homework and the videos went viral. ” Udemy.

Programming 73

Programming Technical Review Small Business Illinois 73

Duct Tape Marketing

APRIL 30, 2015

Are Paid Content Distribution Platforms Cost Effective? Paid Content Platforms: A Distribution Alternative? Not unlike creating a sponsored post on Facebook, a range of content distribution platforms have emerged over the last few years, aiming to automate the challenge of finding an audience for your content. CPC: $0.25–$0.30.

Distribution 28

Distribution Cost Social Media Viral 28

Steve Blank

NOVEMBER 16, 2009

Business Model Affects Metrics and Exit Criteria Web-based Business Model Exit Criteria In a web-business model you’re looking for traffic, users, conversion, virality, etc – not revenue. Even startups that are dominated by technical risk have the customer validation risk of finding positive ROI distribution in a large market.

Customer Development 219

Customer Development Web Developer Customer 219

ConversionXL

MAY 27, 2022

Obsessing over going viral. Creative agency founder Dan Kelsall has helped many of his clients go viral. Curious about the impact of virality on revenue, he dug into demand generation campaign data. In most cases, viral posts generated less demand. Stage 5: Maximize your content’s ROI with well-oiled distribution.

Demand 124

Demand B2B Distribution Channel 124

Startup Professionals Musings

JANUARY 29, 2011

There are dozens of sources to help you construct your business model, and a good example is a recent book by venture capital investor Elizabeth Edwards, simply named “ Startup ,” which is really designed as a handbook for launching a company for less. Distribution. How do you distribute your product or service? Sales/Marketing.

Business Model 246

Business Model Distribution Viral Green 246

Startup Professionals Musings

DECEMBER 3, 2013

The best startups also see these as opportunities for brand recognition and viral marketing, to simultaneously benefit people and boost the bottom line. For every startup, a key step is to design a resilient organization from the start. Stakeholder power. Customers and employees are the new stakeholders for every business.

Entrepreneur 257

Entrepreneur Global Viral Green 257

ConversionXL

FEBRUARY 27, 2019

Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. mahabis #slippers #packaging #shoes #footwear #design A post shared by mahabis (@mahabis) on Jul 16, 2014 at 3:50am PDT. Image source ).

Product 110

Product Campaign Acquisition Social Media 110

Both Sides of the Table

FEBRUARY 7, 2011

In addition to Seth, the core team he pulled together consisted of Elaine, a product person with front-end engineering skills and sharp design sense, and Sandy a back-end server engineer. Meebo gained traction because there’s was viral component when users wanted to tell their friend. Series A round. For Meebo 1.3%

Connecticut 286

Connecticut Cofounder Silicon Valley Web 286

crowdSPRING Blog

AUGUST 6, 2017

“Acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.” The story behind Khan Academy is tech legend: educator Salman Khan started by posting videos on YouTube to help his cousin with her math homework and the videos went viral. ” Udemy.

Programming 48

Programming Technical Review Small Business Illinois 48

abovethecrowd.com

NOVEMBER 13, 2012

Wow” moments lead to word-of-mouth viral growth and high net promoter scores. Yelp, GrubHub, OpenTable, 1stDibs (for the designer) and Uber are all high frequency use cases, where the consumers can rely on the marketplace as a utility. When this experience delta is great enough, it creates “wow” moments for new users.

Aggregator 101

Aggregator Marketing Software Review North America 101

Steve Blank

MARCH 18, 2011

The goal was to get your firm public as soon as possible using whatever it took including hype, spin, expand, and grab market share – because the sooner you got your billion dollar market cap, the sooner the VC firm could sell their shares and distribute their profits. Tools in the New Bubble. Wide Adoption. Visibility.

Internet 334

Internet IPO Silicon Valley Agile 334

Startup Lessons Learned

SEPTEMBER 18, 2008

Lessons Learned by Eric Ries Thursday, September 18, 2008 How to get distribution advantage on the iPhone I have had the opportunity to meet a lot of iPhone-related companies lately. There are other models, in other distribution channels. On Facebook, viral distribution has proved decisive. I havent found any yet.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Startup Lessons Learned

SEPTEMBER 15, 2008

The new design improved on the old one in several ways, but these improvements didnt translate all the way through the funnel. Usually, I think that means youve lost some good aspect of the old design. The designers might be telling you that the new design looks much better than the old one, and thats probably true.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

Startup Professionals Musings

MAY 2, 2010

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Viral is an outcome, not a strategy. Innovation in marketing is perhaps more important than product innovation. Your brand is a story; tell it. Want control?

Marketing 137

Marketing Startup Viral Demand 137

Startup Lessons Learned

SEPTEMBER 12, 2008

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. Problem is, you inevitably become yesterday’s old news. How to listen to customers, and not just the loud.

Audience 119

Audience San Francisco Continuous Deployment Lean 119

Up and Running

JULY 26, 2016

Just for reference, Slidebean is a SaaS presentation software where users can add content, and a finished presentation is designed automatically. Nov-15: Graphic Designer (growth/product). There are a number of other variables here like virality (the chances of a user referring another user), but I don’t want to overcomplicate things.

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Lessons Learned

OCTOBER 23, 2013

In the Udemy course, Alistair and Ben expand these basics into a description of how to create empathy, stickiness, virality, revenue, and scale. It''s a good measurement because it captures both satisfaction and virality. Data-driven business is here today; it''s just not evenly distributed. Alistair: There are plenty.

Analytics 167

Analytics Lean Widget Metrics 167

thebarefootvc

DECEMBER 16, 2011

The viral nature of social media no doubt aided this growth, as did improvements in the online shopping experience. Apple became the most valuable company in the world (measured by market capitalization) in August by offering simple, attractive design that made technology invisible to the user. What’s Next in 2012….

Technical Review 110

Technical Review India Mobile Hockey Stick 110