Startup Professionals Musings

article thumbnail

10 Keys To A Credible and Trusted Internet Web Domain

Startup Professionals Musings

Professional user-friendly site design. Studies have shown that consumers gauge credibility in large part based on the appeal of the overall visual design, including layout, typography, font size, color schemes, no broken links, and correct language usage. These are all minimal-cost survival marketing efforts.

Internet 294
article thumbnail

6 Keys To Aiming Your Product To Mainstream Customers

Startup Professionals Musings

Features you designed for non-technical users, including wizards for setup, dashboards for overview operation, and simple buttons for complex processes, will get little or no feedback from early adopters. Balance your focus on engineering elegance. These last three groups usually comprise up to 85 percent of your real market.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Indications Your New Venture May Not Be Investable

Startup Professionals Musings

On the Internet, I am wary of one more search engine provider, clones of existing social-media sites, and yet another new dating site. For new car companies such as DeLorean and Fisker, designing and testing the product is only the beginning. Your startup is in a high-failure-rate business sector. Huge ramp-up time and money required.

article thumbnail

10 Ways To Highlight The Credibility Of Your Website

Startup Professionals Musings

Professional user-friendly site design. Studies have shown that consumers gauge credibility in large part based on the appeal of the overall visual design, including layout, typography, font size, color schemes, no broken links, and correct language usage. These are all minimal-cost survival marketing efforts.

Affiliate 221
article thumbnail

6 Building Blocks Make Amazon A Global Market Leader

Startup Professionals Musings

It has proven to be a huge customer growth engine, and now has over 100 million members globally. In their recruiting process, they actually have a key insider designated as a “bar raiser” involved in ever interview, to make sure that the bar is never lowered due to any bias or pressing business urgency.

Global 308
article thumbnail

7 Startup Proposals That May Raise Investor Red Flags

Startup Professionals Musings

On the Internet, I am wary of one more search engine provider, clones of existing social-media sites, and yet another new dating site. For new car companies such as DeLorean and Fisker, designing and testing the product is only the beginning. Your startup is in a high-failure-rate business sector. Huge ramp-up time and money required.

article thumbnail

Early Adopters Are Not Enough To Assure Your Success

Startup Professionals Musings

Features you designed for non-technical users, including wizards for setup, dashboards for overview operation, and simple buttons for complex processes, will get little or no feedback from early adopters. Balance your focus on engineering elegance. These last three groups usually comprise up to 85 percent of your real market.