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A Smart Bear: Startups and Marketing for Geeks

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A butterfly flaps its wings and you make a sale

A Smart Bear: Startups and Marketing for Geeks

MARCH 22, 2010

Like, if you have a compelling story that people intrinsically want to spread, that's more influential than building a snappy Flash animation for your home page. I like the idea of subtle yet powerful influences as much as anyone else, and I'm not saying design and attention to detail isn't important or valuable.

Madagascar 227
Madagascar Sales Viral Argentina 227
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Vetting a startup (or two): The systematic birth of @WPEngine

A Smart Bear: Startups and Marketing for Geeks

DECEMBER 20, 2010

Let me dispose of any lingering ideas that WPEngine was a great flash of insight , born perfect from conception like a Greek God emerging from the ocean, a once-per-decade occurrence sourced from unsystematic inspiration. Let me also dispel your doubts that you can't produce similar ideas with similar results using a similar process.

Startup 239
Startup Campaign Turkey Customer Development 239
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