Brandanew

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The Customer Centricity Debate: Who Is Your Real Customer?

Brandanew

At a recently held creative round-table in Walled lake, Michigan, we entered into a good conversation around design and creativity. Many small companies work with designers, product managers and internal stakeholders who define project specifications without the involvement of the end customer. Who is your real customer?

Customer 154
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10 Things I Wished I Knew Before I Started Blogging

Brandanew

It does not cost much actually but makes you look completely professional and also you get full control over the web design and more importantly your brand. Hire a designer if needed- it’s a one time investment. Hire someone to help you understand the basics. Choose your names carefully. Do not worry.

PPC 100
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3 Reasons Your Corporate Blogs Are Not Working And How You Can Improve

Brandanew

Hire a genuine blogger to be in charge of the process. Your blogs are poorly designed and read like failed sales pitches. c) Crowdsource content and design. Hire bloggers or experts externally who can help you design and create quality content experiences. Connect don’t oversell. You have no social community.

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How To Use Storytelling For Your Brand

Brandanew

We focused on a segment of users and buyer profiles that understood the importance of “earned media” and brand design thinking. These were around: original content, design/ visual thinking, startup/ SME focus, digital storytelling techniques for authentic & earned engagement. These are where our leads/ customers are as well.

Framework 100
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5 Reasons Why Content Marketing Is Getting Harder And Why You Need Experts

Brandanew

Usually they come with big marketing budgets and are able to hire a string of agencies and creative experts to help them. These are several different skills, and club in writing and design talent to it, makes it even more complicated. The competition starts from a one-man-army blogger to Coca-Cola: . Do let us know !

Marketing 100
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What You Can Learn About Digital Storytelling From The Van Gogh Museum

Brandanew

The site was recently nominated by the the International Design & Communication Awards (IDCA) in the best website category. Most of the time we hire experts, like developers and interaction designers. . . — Van Gogh Museum (@vangoghmuseum) August 18, 2015. Also, great documentation for those who are inspired!

Charlotte 100
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7 Ways To Future Proof Your Brand In 2016 And Beyond (And A Bonus)

Brandanew

You may not go as far as creating a mobile app for your business, but you need to have a mobile responsive website and design. A strong indicator of your success as a small business or a Startup is the people you hire and work with. And this needs to change, now! Customers are now being spoilt with real time data and response.