A Smart Bear: Startups and Marketing for Geeks

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A tour of my Wordpress plugins

A Smart Bear: Startups and Marketing for Geeks

Automatically caches plain-HTML versions of your pages. Anyway I write everything in a text editor (Notepad++) using Sphinx because I can write in plain-text with simple stylistic markup instead of cumbersome HTML tags, and the HTML it generates is plain-Jane so it's easy to paste into Wordpress, touch up, and schedule for posting.

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When being “first” is not a competitive advantage

A Smart Bear: Startups and Marketing for Geeks

We’re 30% faster at delivering HTML (also Pingdom). New competitors get to swoop in afterwards with the hindsight that you created — in pricing, positioning, marketing, features, design, … anything. This competitor had 40 minutes of downtime last month; we had 0 (according to Pingdom, an unaffiliated 3rd-party).

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How a startup should leverage a personal assistant

A Smart Bear: Startups and Marketing for Geeks

Not automating this process creates the ongoing repetitive work that computers are designed to handle. It's a similar process when finding a designer, developer, or any outsourcing partner. Iteration vs. Automation. As a developer, the features we dropped seem like a necessity from day 1. Finding a VA is about trial and error.