Qualcomm’s Corporate Entrepreneurship Program – Lessons Learned (Part 2)
Steve Blank
JANUARY 30, 2013
With hindsight we should have had “proof of concepts” tested in a corporate center (think ‘pop-up incubator’) where they would do extensive Customer Discovery. Eventually Qualcomm did create a corporate incubator to handle projects beyond the scope of traditional R&D, yet too early to hand-off to existing business unit).
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